Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

Noticed an interview with the rival’s CEO in a well-known magazine? Communication specialists browse social news feeds, read magazines and attend professional events during regular business hours for a good reason. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. It may be a literal space like a billboard or a section of a newspaper or magazine page. In short, it’s the opposite of advertising.

Publicity 65

Publicity Small Business Advertising Advertising 65

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? Instead of sending a regular press release, use an infographic to tell your story.

Writing 118

Writing Newspapers Report Data 118

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Just excuses and misdirection. The more information, the better.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Is Taylor really composing every tweet, writing every post and personally popping each image online? Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60