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Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 251
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Policy and training needed to counter employee DIY AI risk

Wadds Inc.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

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Stay ahead and save time with NewsWhip’s AI Digest

NewsWhip

Now despite how that sounds, and what you may have seen around the web, AI is not a magic wand, and it’s worth taking some time to explain how the digests actually work in practice. But the real game-changer is our GPT integration, which will pull out the top themes of your search for you. Simple, right?

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. It is important for legal, practical, and ethical reasons.

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Don't Be Naïve About Native Advertising

Mindful Marketing

.” What Lamborghini’s have to do with Wyatt Earp wasn’t clear, but one could imagine that the prolonged progression of “wild west” photos enhances Auto Overload’s web metrics (e.g., ” The last bullet suggests what is likely the main ethical issue with native advertising—feigned objectivity. .”

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. ReputationDefender takes the time to review your current web presence and then helps you build professional business profiles on the sites and channels that matter to you and your professional brand. Monitoring your personal brand.

Branding 234
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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently - Strategy

Google continuously updates its algorithms to rank blog posts and web pages. Other AI-powered tools that integrate GPT-3, like Jasper.ai, can help you create content, but there are certain ethical guidelines you should keep in mind, including the need for thorough fact-checking. Conduct an SEO audit.

SEO 134