Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. PRSSA Webinars. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Maxim Behar

MARCH 12, 2024

This is why there are codes of ethics and guidelines for good practice, Fair competition and transparency are increasingly gaining traction in our industry and media, especially concerning media ownership. There have been codes of ethics all around the globe for a while now — perhaps for the past twenty or thirty years.

Ethics 64

Ethics Social Media Local Corporate 64

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 97

Agency Trends Marketing Survey 97

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. It is important for legal, practical, and ethical reasons.

Social Media 93

Social Media Media Video SEO 93

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? This issue sometimes creates further ethical issues listed in this section. However, online abuse comes with a specific set of problems and ethical concerns.

Ethics 52

Ethics Communications Print Television 52

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Brand 253

Brand Branding Government Ethics 253

Contently - Strategy

FEBRUARY 16, 2023

Remember: the goal is to develop comprehensive, focused content that offers value to readers—not simply to cover a trending topic. Other AI-powered tools that integrate GPT-3, like Jasper.ai, can help you create content, but there are certain ethical guidelines you should keep in mind, including the need for thorough fact-checking.

SEO 134

SEO Strategy Google Engineering 134

PR Fuel

JUNE 5, 2020

Here are some examples of when to craft a press release: Notifying the media about an upcoming event Promoting a new product or service Sharing important information such as a change in management Announcing proprietary products and services Sharing data or trends of a specific industry And more. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is User Experience (UX)? When done right, newsjacking requires little effort but yields significant benefits.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JANUARY 18, 2020

Social media influencer marketing has had many a success story with the likes of Microsoft, Canon and eBay who have all utilised this trend to positively impact their campaigns, sales, public relations and brand image. As PR professionals, we have an ethical responsibility to ensure brands and influencers comply with the law”.

Marketing 62

Marketing Advertising Advertising Social Media 62

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate.

Conference 52

Conference Government Retail Analytics 52

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Ethics need to be at the forefront of influencer marketing. Influencers – you hear about them wherever you go.

Marketing 51

Marketing Ethics Guidelines Community 51

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Discover new ideas amid detailed coverage of emerging trends and opportunities. Share Tweet Share. Ragan’s PR Daily. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Definitions, types, and trends are similarly highly referenced in articles. But, naturally appearing on other people’s sites as a guest post is not against any guidelines and, therefore, remains a viable white hat link building tactic.

Google 71

Google Infographics Pitching Resources 71

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I push myself to stay ahead of trends for my students and it benefits my clients (and vice versa).

Education 107

Education Course Nonprofit Resources 107

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Keep learning: Guidelines change. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. What you say and how you say it can make or break that credibility. Learn them.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. 5 Trends Shaping the Healthcare Industry . Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. 5 Trends Shaping the Healthcare Industry . Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59