Sword and the Script

JULY 30, 2019

Enterprise search is not knowledge management. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort.

Marketing 103

Marketing Comparison Enterprise Technology 103

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 152

Software Tools Print Technology 152

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers.

Brand 90

Brand Branding Marketing Enterprise 90

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

JANUARY 20, 2018

AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications. A page within the printed report document triggered the experience for investors.”.

Case Study 97

Case Study B2B Study Marketing 97

PR 20/20

OCTOBER 12, 2017

In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers). They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. Truly global brands, with large enterprise deployments, will run upwards of $100,000. Advertising is a valid channel of communication.

Publicity 89

Publicity Media Advertising Advertising 89

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) My own experiences echo these findings.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing. Further, the dramatic rise in the number of sources of information makes attribution geometrically more difficult.

Media 73

Media Measurement Enterprise Television 73

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

SEPTEMBER 14, 2018

Some of our best clients are inbound marketing champions within an enterprise. Champion clients think intentionally about our partnership, the strengths an agency brings to the table, and how to best match those strengths with their own internal resources. Feel free to use this template to print a few for yourself or your team.

Enterprise 46

Enterprise Agency Creativity Print 46

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. For fun, I find myself checking out io9, kotaku and puck daddy. (8)

Marketing 50

Marketing Wireless Software Journalism 50

Katie Paine's Measurement Blog

MAY 25, 2023

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social. 15 I need international monitoring and measurement.

Measurement 52

Measurement Communications Survey System 52

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. marketers, PR, IR and internal communications professionals?to to drive more successful programs.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52