Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. What does Google want in exchange? Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Maxim Behar

JANUARY 11, 2024

When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". What if a tire blows, what if the engine breaks down, what if you hit this thing? Host: Any new technology as you said needs time and adaptation. Then many journalists wrote that this had no future.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JANUARY 28, 2024

Just like back in the day, 120 years ago, when Henry Ford introduced the first car, called the gasoline cart, and everyone said, "No, this cannot exist because where will we get gasoline, what if the engine breaks, what if the tire bursts, what if we hit someone? This monster kills people. No, it can't be." But today, we have traffic rules.

Radio 59

Radio Ethics How To Writing 59

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). I’ve loved communications from the moment I set foot in the industry. Get our brand on TV? See our name splashed across a popular news segment? Have the local news anchor in my personal contacts?

Communications 40

Communications Tools Analytics Television 40

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion.

Social Media 78

Social Media Web Media Measurement 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television 120

Television Interviews Engineering Tools 120

Critical Mention

JUNE 8, 2021

“We will continue to add features, functions and content that gives PR, corporate communications and marketing professionals a single unified platform from which to track, measure, share and grow their brands.”.

Industry 78

Industry Radio Media Analytics 78

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

SEPTEMBER 29, 2015

The publication educates farmers about new agricultural technologies. Blendtech is another example, where an engineering company that initially didn’t believe in marketing, started a series of 145 “Will it Blend” YouTube videos that have earned a half-billion views. Also see: We Should Measure Content Marketing by Relationships.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52