S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI
PRSay
APRIL 23, 2024
When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.”
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