The Hoffman Agency

MARCH 4, 2024

In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where they sometimes became free labour. How to do media monitoring, the different types of publications and how to write articles of more than one page on the same subject.

Journalism 36

Journalism Television Exercises Education 36

Solo PR Pro

MAY 17, 2022

From temp to small business owner. Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. Sometimes you have to write about mold. For a large accounting firm, she built presentation materials. “I

Meeting 98

Meeting Agriculture Energy Travel 98

Solo PR Pro

DECEMBER 20, 2022

We asked our panel of solo PR pros to share one of their business goals for the year ahead. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Kathy Casciani, Azul Communications.

Resources 77

Resources Energy Small Business Corporate 77

Cision

SEPTEMBER 21, 2016

Here’s where you should be putting your energy. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Social Media. Each of the following can be done in an hour or less.

Marketing 120

Marketing Comparison eBook Social Media 120

ReimaginePR

JULY 11, 2016

So how do other small businesses master this art? Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. At this point you’re probably thinking, Susan, I barely have enough time to write a blog post a month.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Solo PR Pro

MAY 27, 2022

As small business owners, we have some control over how we spend the moments in our day. Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element. So, to pay the bills, you have to build your business. The good news?

How To 68

How To Meeting Exercises Energy 68

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit.

Survey 60

Survey Blogging Corporate Analytics 60