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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.

Examples 116
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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222
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Do You Really Need Another Whitepaper?

Barokas

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste.

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How to Ace a Last-Minute Media Interview

Cision

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Stop fretting.

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5 Tips for Working with the Media in 2022

Solo PR Pro

If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. Write a perfect (personalized) pitch. It's time to throw in the towel and focus your time and energy elsewhere. Provide original reporting and data? Create digital press kits.

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Making the Most of Your Time: 5 Ideas for Marketing Time Savers

PR Fuel

Set aside a specific time each week to brainstorm, write, create, and edit your marketing material. Templates —Instead of recreating a post, an email, or an infographic every time that you need one, create a template. By utilizing a template, you will save time and energy for nearly all of your content.