ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference. What is earned media?

Reputation 156

Reputation Brand Branding Media 156

Buzzstream

FEBRUARY 9, 2024

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. A press release is an official statement or proclamation announcing news that provides relevant information to the media.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first.

How To 149

How To B2B Pitching Storytelling 149

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MAY 3, 2022

That’s the first story in this month’s roundup of PR technology news. In a 217-page report, the company says it closed last year with 27,000 customers, 2,200 employees and $402 million in revenue. FirstUp, formerly SocialChorus, offers three ways to implement a meaningful employee listening program. * * *. billion in 2020.

Software 100

Software Study Pitching Analysis 100

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. The homepage got as much or more traffic than The New York Times website.

Ethics 78

Ethics Employee Communications System 78

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. ” #4: Deirdre Breakenridge (New Jersey, US). . Ask The Experts. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. The pace of the industry is changing extraordinarily fast. Today, your news release can reach audiences you never expected it see in the past. Today, your news release can reach audiences you never expected it see in the past.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. In short, if someone reads your news coverage and visits your website 30 days later, these solutions can attribute that visit to earned media.

Software 103

Software Analysis Data Tools 103