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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Don’t feel tempted to just share top line information.

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Train your staff on the significance of keeping sensitive information under wraps. Contain the spread of information.

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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. For a while I was actually stuck and had no idea what I was going to base my infographic on, until Deirdre answered my questions about her book when she stopped by my class.

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Taking a Stance: A Company’s Reputation Is at Stake

Reputation Us

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. Should we get involved?

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A wave of layoffs: how to protect the company's reputation

Reputation Antistress by Sergii Bidenko

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". In May 2020, Airbnb announced the layoff of 25% of its staff (1900 employees) due to the coronavirus.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195
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2022 crisis & reputation study: Real problems, real-time solutions

NewsWhip

The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring , to the looming threat of misinformatio n for brands. Reputation reclaimed. Below you’ll find a summary of some of the key findings of the report.