Presspage

AUGUST 10, 2018

People first tend to address medical related questions by doing a Google Search: Why do I have bruise on my arms? There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

MARCH 15, 2022

In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. This also works for viral content – like a retweet on Twitter. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google.

Tools 161

Tools Media Software Analysis 161

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. Your Employees. Industry Influencers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. Your Employees. Industry Influencers.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. Your content will not go viral and you shouldn’t try. However, earning a mention has gone a long way toward re-invigorating internal support. Big ships turn slowly. Four Brands that are Becoming Content Publishers.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Some blog posts will have pre-determined internal links or calls to action incorporated, meaning that you may have some unwanted distractions in and around your content.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Focus on employee education and advocacy. However, this pales in comparison to the CPC on Google for top finserv keywords.

Financial 111

Financial Industry Report Insurance 111