Employee, Ethics, Privacy and Technology

How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive

Automotive Policies Employee Corporate

This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Ethical Voices

MARCH 2, 2023

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly.

Ethics

Ethics Privacy Big Data Employee

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis

Analysis Tools Software SMB

Allegory report examines emerging corporate digital risk

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate

Corporate Report Privacy Government

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

Internal

Internal International Ethics Communications

Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics

Ethics Publicity Data Agency

How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. We’re not in a technology company.

Ethics

Ethics Privacy Data Financial

Dawn of the Intelligently Automated Agency

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency

Agency Enterprise Technology Analytics

Will the Metaverse be Meta-Worse?

Mindful Marketing

NOVEMBER 6, 2021

For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.

Facebook

Facebook Google Privacy Tools

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study

Case Study Storytelling Study Engineering

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing

Writing Communications Marketing B2B

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing

Marketing Content Marketing Data Social Media

Is AI changing the way we search?

PR in High Definition

MAY 24, 2023

On the other hand, in the workplace, GenZ employees have bought into the AI hype. They are using the technology to help them with various work tasks, but have a huge fear of managers finding out. This is due to lack of company regulation around whether they should or shouldn’t be using these tools to support their work.

Google

Google Engineering Tools Privacy

A new era for brand trust – how PR must adapt

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.

Privacy

Privacy Brand Branding YouTube

9 Ways to Become a Marketing Artificial Intelligence Pioneer

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing

Marketing Technology Training Privacy

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications

Crisis Communications Transportation Conference Social Media

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media

Social Media Marketing Media Creativity

Public Relations Today

How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Trending Sources

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Allegory report examines emerging corporate digital risk

CBI sets out urgent requirement for internal and external communication on AI

Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Dawn of the Intelligently Automated Agency

Will the Metaverse be Meta-Worse?

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Is AI changing the way we search?

A new era for brand trust – how PR must adapt

9 Ways to Become a Marketing Artificial Intelligence Pioneer

Future of PR and social media for International Air Transport Association crisis communications conference

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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