Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. Blog: Code of PR Ethics?

Survey 130

Survey Communications Measurement Internal 130

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Theranos founder and CEO Elizabeth Holmes. The fall has also come at high velocity.

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: Code of PR Ethics?

Survey 120

Survey Communications Ethics Measurement 120

Reputation Specialist Michael Toebe

JULY 14, 2022

Chau recognizes Tesla's management deficiencies and what needs to be done: responsibly raise standards of thinking and behavior within the organization and make critical improvements to governance and compliance in regards to workplace culture, respect employees and provide psychological safety.

Government 52

Government Ethics Reputation Employee 52

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

JULY 21, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover. Never doubt it.

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

JULY 31, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover. Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. I’m backing Pete Holt for CIPR President in 2022. Where do you stand on the PRCA?

Meeting 78

Meeting Government Energy Employee 78

Melissa Agnes

OCTOBER 21, 2014

Every employee is a spokesperson for your organization. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. How can we find employees who have the potential to be leaders and leaders? This transparency makes the world far more ethical than it used to be. Back then, many people asked me what business ethics was.

Leadership 59

Leadership Social Media Creativity Ethics 59

Melissa Agnes

OCTOBER 21, 2014

Every employee is a spokesperson for your organization. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A personnel crisis is a blanket term used to describe any event that can create a stressful or unpleasant work environment for employees. Man-made disasters. Planning during an emergency is not a good idea.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press. MacManus, & D. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority? How do you develop employees? Ask questions like: Is diversity something you champion? Is your environmental impact a priority?

Strategy 99

Strategy Brand Branding How To 99

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: Code of PR Ethics? ). billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 176

Survey Marketing B2B Study 176

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. How to Measure an Event Campaign. How to measure an event campaign?”

Marketing 76

Marketing Consumer Measurement Viral 76

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? Volume of work. What influencers does PR use?

Survey 91

Survey Journalism Study Pitching 91

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can use it to measure and evaluate our success. The first and foremost for me is ethics and governance. You’re a danger to your employer. Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164