Sat.Feb 13, 2021 - Fri.Feb 19, 2021

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The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales collateral to product marketing, they have to make sure they’re choosing to go with the right […].

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[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

For nearly 60 years, Business Wire has been an integral player in the newswire space. Our unique position between media and organizations has provided us an insider look at industry’s needs and challenges, providing an opportunity to build innovative delivery services with ease-of-use and ROI in mind. There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content, including: Trust.

Blogging 296
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SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. In working with Onclusive and using our Enterprise platform, SMG has improved their effectiveness by giving visibility to outcomes, advancing their attribution capabilities, and streamlining their reporting.

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20+ Press Release Examples to Draw Inspiration From in 2021

Prowly

Searching for the best press release examples? You came to the right place. ? Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. And rightly […]. The post 20+ Press Release Examples to Draw Inspiration From in 2021 appeared first on Prowly Magazine.

Examples 210
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Secondhand and Second Party Are More Popular Than Ever

Ronn Torossian

Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream. After quarantines were lifted, several media reports indicated that thrift stores were flooded with donations and that sales were rising. Online resellers Poshmark and […].

Report 195

More Trending

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Who are you talking to?

The Resolution Blog

Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research? Step forward Alex Judd, Alex is […]. The post Who are you talking to?

Data 177
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How to measure social media reach?

Brand24

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

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10 Influential Black Journalists You Should be Following

Cision

To celebrate Black History Month, we’re taking a look at 10 Black journalists telling the stories that are an essential part of the conversation.

Blogging 178
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6 telltale signs of a doomed influencer campaign in 2021

Agility PR Solutions

Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed, many brands were fundamentally distrustful of influencers in those early days, […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 New Ways to Use Social Media to Gain New Consumers

Awario

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers,

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What is sentiment analysis and how to do it by yourself

Brand24

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis? How sentiment analysis is done? Challenges of sentiment […].

Analysis 172
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McKinsey’s Cautionary Tale for Communicators

PRSay

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally. Over my career, I’ve always tried to be a staunch advocate for my clients, including more than a few in troubled or misunderstood industries.

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In the COVID age, consumers say texting is best way for businesses to reach them quickly

Agility PR Solutions

Business texting has steadily gained traction in the past five years as channels like email have become more crowded, and new research from business texting platform Zipwhip finds that the COVID crisis has dramatically accelerated adoption. In fact, one of the permanent changes to come out of the pandemic is the way consumers and businesses […].

Consumer 161
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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If Biden Administration is serious about respect, Ducklo has to go

Steve Barrett on PR

Egregious behavior by Jen Psaki’s deputy press secretary TJ Ducklo has ceded much of the moral high ground Biden’s comms team assumed when it took over last month.

Blogging 157
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UK Media Moves including The Guardian, Daily Mail, Funds Europe and more

Cision

Aubrey Allegretti joining The Guardian as a Political Correspondent; Harriet Line appointed Chief Political Correspondent at the Daily Mail; Romil Patel is now Director, International & ESG Editor at Funds Europe.

Internal 120
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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

The following article first appeared in the February 2008 issue of PR Tactics. We are republishing the article here in honor of Black History Month. Established in 1990, the D. Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities.

Publicity 152
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Crisis communication principles: 4 benefits of having a solid plan

Agility PR Solutions

The plan that companies create to ensure that they have effective and efficient communication during a PR crisis is essential, which is what crisis communication entails. This plan is crucial in ensuring that a company remains functional even when going through a crisis. It has the added benefit that it can boost brand awareness while also reducing […].

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s according to the 2021 Trust Barometer by Edelman (opens in PDF).

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Webinar Rewind: Effective Brand Monitoring & Management Techniques

Cision

PR pros from top brands on the how's and why's of brand monitoring and reputation management.

Brand 156
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Journalists from Vogue, The Washington Post, Good Housekeeping + more on how to make your PR pitch stand out

Muck Rack

Journalists from Vogue, The Washington Post, Good Housekeeping + more on how to make your PR pitch stand out

Pitching 172
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Only half of small businesses invest in SEO—18% say they never will

Agility PR Solutions

While successful search engine optimization strategies offer lasting benefits, only half of small businesses in the U.S. (49 percent) invest in SEO, according to a new survey by business news and how-to site The Manifest. Almost all buying experiences (93 percent) occur through search engines, which means ranking on the first page of search results is essential […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Best Piece of Writing Advice You’ll Ever Need

PRSay

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. It comes from the great American writer Ambrose Bierce , a celebrated cynic, novelist, playwright, poet and author — most famous for his satirical “The Devil’s Dictionary” and the short story “An Occurrence at Owl Creek Bridge.

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UK Media Moves including The Scotsman, Insurance Times, The Sunday Times and more

Cision

Neil McIntosh appointed Editor of The Scotsman; Katie Scott now Editor of the Insurance Times; Ben Spencer moves to Sunday Times as Science Editor.

Insurance 120
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Press Freedom Must Ring

HMA Public Relations

Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades. Our team knows from the onset that everything […].

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6 tips for differentiating your brand by improving customer service

Agility PR Solutions

Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service. These six tips will help you improve your customer service: 1. Utilize automation […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How the ‘Framing Britney Spears’ NYT Documentary Affected Hulu’s Earned Media Mentions

Critical Mention

Share Tweet Share. The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S. health-care systems as well as the brave people who battled head-to-head against the devastating Australian wildfires.

Media 113
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Friday Roundup: Media Moves at The Hollywood Reporter, TIME & Variety, ELLE Names Digital Director

Cision

James Hibbert to rejoin The Hollywood Reporter, Jem Aswad promoted at Variety, and more.

Report 150
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How to adopt agile PR strategies (and why it’s essential in 2021)

Muck Rack

How to adopt agile PR strategies (and why it’s essential in 2021)

Strategy 180