Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales collateral to product marketing, they have to make sure they’re choosing to go with the right […].
Business Wire
FEBRUARY 17, 2021
For nearly 60 years, Business Wire has been an integral player in the newswire space. Our unique position between media and organizations has provided us an insider look at industry’s needs and challenges, providing an opportunity to build innovative delivery services with ease-of-use and ROI in mind. There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content, including: Trust.
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Onclusive
FEBRUARY 16, 2021
In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. In working with Onclusive and using our Enterprise platform, SMG has improved their effectiveness by giving visibility to outcomes, advancing their attribution capabilities, and streamlining their reporting.
Prowly
FEBRUARY 19, 2021
Searching for the best press release examples? You came to the right place. ? Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. And rightly […]. The post 20+ Press Release Examples to Draw Inspiration From in 2021 appeared first on Prowly Magazine.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Ronn Torossian
FEBRUARY 17, 2021
Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream. After quarantines were lifted, several media reports indicated that thrift stores were flooded with donations and that sales were rising. Online resellers Poshmark and […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
FEBRUARY 19, 2021
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research? Step forward Alex Judd, Alex is […]. The post Who are you talking to?
Cision
FEBRUARY 18, 2021
To celebrate Black History Month, we’re taking a look at 10 Black journalists telling the stories that are an essential part of the conversation.
Agility PR Solutions
FEBRUARY 14, 2021
Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed, many brands were fundamentally distrustful of influencers in those early days, […].
Brand24
FEBRUARY 13, 2021
We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis? How sentiment analysis is done? Challenges of sentiment […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Awario
FEBRUARY 15, 2021
In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers,
PRSay
FEBRUARY 16, 2021
Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally. Over my career, I’ve always tried to be a staunch advocate for my clients, including more than a few in troubled or misunderstood industries.
Agility PR Solutions
FEBRUARY 15, 2021
Business texting has steadily gained traction in the past five years as channels like email have become more crowded, and new research from business texting platform Zipwhip finds that the COVID crisis has dramatically accelerated adoption. In fact, one of the permanent changes to come out of the pandemic is the way consumers and businesses […].
Sword and the Script
FEBRUARY 16, 2021
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s according to the 2021 Trust Barometer by Edelman (opens in PDF).
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Steve Barrett on PR
FEBRUARY 13, 2021
Egregious behavior by Jen Psaki’s deputy press secretary TJ Ducklo has ceded much of the moral high ground Biden’s comms team assumed when it took over last month.
PRSay
FEBRUARY 19, 2021
The following article first appeared in the February 2008 issue of PR Tactics. We are republishing the article here in honor of Black History Month. Established in 1990, the D. Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities.
Agility PR Solutions
FEBRUARY 18, 2021
The plan that companies create to ensure that they have effective and efficient communication during a PR crisis is essential, which is what crisis communication entails. This plan is crucial in ensuring that a company remains functional even when going through a crisis. It has the added benefit that it can boost brand awareness while also reducing […].
Muck Rack
FEBRUARY 16, 2021
Journalists from Vogue, The Washington Post, Good Housekeeping + more on how to make your PR pitch stand out
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Cision
FEBRUARY 18, 2021
Aubrey Allegretti joining The Guardian as a Political Correspondent; Harriet Line appointed Chief Political Correspondent at the Daily Mail; Romil Patel is now Director, International & ESG Editor at Funds Europe.
PRSay
FEBRUARY 18, 2021
If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. It comes from the great American writer Ambrose Bierce , a celebrated cynic, novelist, playwright, poet and author — most famous for his satirical “The Devil’s Dictionary” and the short story “An Occurrence at Owl Creek Bridge.
Agility PR Solutions
FEBRUARY 18, 2021
While successful search engine optimization strategies offer lasting benefits, only half of small businesses in the U.S. (49 percent) invest in SEO, according to a new survey by business news and how-to site The Manifest. Almost all buying experiences (93 percent) occur through search engines, which means ranking on the first page of search results is essential […].
HMA Public Relations
FEBRUARY 16, 2021
Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades. Our team knows from the onset that everything […].
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Cision
FEBRUARY 18, 2021
PR pros from top brands on the how's and why's of brand monitoring and reputation management.
Muck Rack
FEBRUARY 18, 2021
How to adopt agile PR strategies (and why it’s essential in 2021)
Agility PR Solutions
FEBRUARY 14, 2021
Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service. These six tips will help you improve your customer service: 1. Utilize automation […].
Critical Mention
FEBRUARY 18, 2021
Share Tweet Share. The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S. health-care systems as well as the brave people who battled head-to-head against the devastating Australian wildfires.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Cision
FEBRUARY 16, 2021
Neil McIntosh appointed Editor of The Scotsman; Katie Scott now Editor of the Insurance Times; Ben Spencer moves to Sunday Times as Science Editor.
Bianchi Biz Blog
FEBRUARY 18, 2021
Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. They want to be more efficient, more effective, more impactful … and perhaps more appreciated. And many are looking for what used to be called a shortcut – a hack for PR success. How many? Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results.
Agility PR Solutions
FEBRUARY 18, 2021
The vast and intricate world of marketing is often informed by the shifting tides of society’s concurrent predisposition towards how a business should operate in the public eye. Perhaps this aspect is at its most visible in today’s climate, as social media and digital marketing platforms have played a major role in the transparency of […]. The post The PR benefits of running a socially conscious business appeared first on Agility PR Solutions.
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