Sat.Feb 13, 2021 - Fri.Feb 19, 2021

[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

For nearly 60 years, Business Wire has been an integral player in the newswire space.

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.

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A roadmap to impactful collaboration with your PR agency

Onclusive

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation.

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How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Brands, Black History Month Isn’t a Marketing Trend. How to Approach it With the Intention it Deserves. | Business Wire Blog

Business Wire

February is Black History Month, and with America’s racial injustice reckoning at the top of public consciousness, many brands are eager to show solidarity with the Black community. We urge brands to proceed with caution.

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SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy.

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.

Who are you talking to?

The Resolution Blog

Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research?

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6 telltale signs of a doomed influencer campaign in 2021

Agility PR Solutions

Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 Influential Black Journalists You Should be Following

Cision

To celebrate Black History Month, we’re taking a look at 10 Black journalists telling the stories that are an essential part of the conversation. Media Blog

5 tips for more effective brand communications in 2021

PR Daily

Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year. Scouring the internet for the most current marketing techniques is like searching for almost anything – there’s too much content.

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10 New Ways to Use Social Media to Gain New Consumers

Awario

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers

Essentials of thought leadership marketing strategies

Agility PR Solutions

For a long time, thought leadership has been used as one of the main foundational parts of companies’ public relations and marketing efforts, because it’s the perfect place for creating ideas that can be used as a base to drive business growth.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Webinar Rewind: Effective Brand Monitoring & Management Techniques

Cision

PR pros from top brands on the how's and why's of brand monitoring and reputation management. US Blog

Trust crisis: 5 changes you must embrace for 2021

PR Daily

For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Here are the tactics that should get more attention. Communicators can no longer rely on what worked before.

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Press Freedom Must Ring

HMA Public Relations

Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades.

In the COVID age, consumers say texting is best way for businesses to reach them quickly

Agility PR Solutions

Business texting has steadily gained traction in the past five years as channels like email have become more crowded, and new research from business texting platform Zipwhip finds that the COVID crisis has dramatically accelerated adoption.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Friday Roundup: Media Moves at The Hollywood Reporter, TIME & Variety, ELLE Names Digital Director

Cision

James Hibbert to rejoin The Hollywood Reporter, Jem Aswad promoted at Variety, and more. Media Blog

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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it. Gorilla Glue and hairstyling don’t mix.

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20+ Press Release Examples to Draw Inspiration From in 2021

Prowly

Searching for the best press release examples? You came to the right place. ?

Could guest blogging be dead anytime soon? A closer look for 2021

Agility PR Solutions

Despite anything you might have heard to the contrary, guest posting is still one of the best ways to promote your blog. It should always be a part of your blog promotion and search engine optimization (SEO) strategy.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Reputation on social media – Comms must own it or lose it

NewsWhip

The “Clash and Turmoil”. “Four decades ago, Walter Cronkite concluded his broadcasts of the CBS Nightly News with the words, “And that’s the way it was.”

Remembering the diverse pioneers of PR: Joseph Varney Baker

PR Daily

The early PR industry, like all areas of American life, benefitted greatly from the contributions of Black visionaries. Here’s the story of the man behind the first Black-owned PR firm.

PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. They want to be more efficient, more effective, more impactful … and perhaps more appreciated.

Only half of small businesses invest in SEO—18% say they never will

Agility PR Solutions

While successful search engine optimization strategies offer lasting benefits, only half of small businesses in the U.S. (49 49 percent) invest in SEO, according to a new survey by business news and how-to site The Manifest.

Civic and Agency Leader Glenn Eden Discusses Essential Role of Diversity & Inclusion

Culpwrit

By Blake Wilcox Glenn Eden began his professional career in scientific research but was always interested in the role of media and media relations in society.

Presidents Day: Should there be an apostrophe?

PR Daily

AP style says the holiday honoring George Washington and Abraham Lincoln should be spelled without an apostrophe. Some marketers beg to differ. Does the day belong to a single president—or does it honor all holders of the highest office in the United States?

CommsCon21: Does PR have a diversity problem?

Cision

CommsCon21 hosted five industry experts to discuss the challenge of diversity in PR. UK Blog

Surviving the retail apocalypse: 2021 trends, expectations, and new opportunities

Agility PR Solutions

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.