Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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7 PR Tips For Announcing Bad News

ImPRessions - Crenshaw Communications

In public relations , the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of staff reduction announcements at major tech companies, despite record-low unemployment levels.

Employee 194
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Advice on authenticity from a former U.S. Senator’s speechwriter

PR Daily

PNC Bank’s Patrice Smith shares secrets to crafting an executive speech that ChatGPT can’t imitate. Speechwriting for a U.S. Senator in Congress was a dream for self-described introvert Patrice Smith, now vice president of media relations at PNC Bank.

Banking 133
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How Do I Become Excellent at Public Relations?

HMA Public Relations

Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out! PR Toolkit excellent PR Public Relations tips

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How PR pros can help rebuild trust in the media

PR Daily

Practical steps PR pros can take to combat 50% saying media outlets ‘intentionally misinform,’ according to new survey April White is CEO and founder of Trust Relations.

Media 176
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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How Music Grows Brands

The Resolution Blog

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

Brand 156

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Hacking AI in PR: using AI tools to write a press release

Stephen Waddington

How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services.

Tools 118
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What to Look for When Choosing a PR Agency 

Landis PR

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place.

Agency 52
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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

Software 159
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Communications Professionals: BeWare Before You BeReal 

Buchanan PR

BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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PR Resolution Meets: Margo Neely

The Resolution Blog

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters.

Meeting 296
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The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

Gender equ ity and workplace transparency are two ever important topics. In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation.

Internal 195
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How to make the most of short-form video content

PR Daily

From TikTok and Reels and beyond. Patrick Rafferty is the owner of RaffertyWeiss Media with over 20 years of experience as a producer and director of TV spots, corporate image films and marketing videos.

Video 175
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4 PR strategies that can bring more money into your business

Agility PR Solutions

Public relations strategies are important for any business no matter what sector or industry the business is part of. PR can be used to maintain the image of a business, help generate interest in an organization or improve the reputation of a company.

Strategy 163
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Agency VP Honored with Top Women in Communications Award

ImPRessions - Crenshaw Communications

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards.

Agency 156
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Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations.

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Steps to creating ongoing workplace success

PR Daily

You have to protect your people above all. Mary Olson-Menzel is the founder and CEO of MVP Executive Development and co-founder of Spark Insight Coaching.

Meeting 162
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8 ways B2B companies can improve their social media marketing strategies

Agility PR Solutions

Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. Twitter and LinkedIn are just the tips of the iceberg.

B2B 164
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Interview with Charlotte Batty, Producer of Children’s News at the ABC

Medianet Australia

Charlotte Batty is a Producer of Children’s News at the ABC. She works on Behind the News and is currently Media Spotlights

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#MediaMonday – Jean Clare Sarmiento

HMA Public Relations

It's time for another #MediaMonday! The latest feature comes to us from Jean Clare Sarmiento, digital editor at KJZZ, Phoenix’s NPR station. Meet Jean Clare, discover how she got her start in journalism and find out more on her current role in this post. Media Monday jean clare sarmiento KJZZ media

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Finding your roster of comms experts

PR Daily

It’s about more than just the message — you also need the right people to share it. In comms, it’s of course of paramount importance to have your messaging pinned down. But it’s just as important to have the right person communicating your story to the world as well.

Training 153
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17 mistakes to avoid when using SEO to rank your website

Agility PR Solutions

After creating a website for your business, there is so much you need to do to make it ready for customers. And after everything is ready, you need to ensure that customers can see it, which means getting it SEO-optimized.

SEO 155
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Pitches That Placed: How to Pitch Thought Leadership to Adweek

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed a byline (and follow-up piece) in Adweek for their client's predictions on the future of CNN/CNN+. Pitch Tips

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Get to Know HubSpot's New AI Tools: ChatSpot and Content Assistant

PR 20/20

I n the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage. HubSpot, a leading CRM platform, released two new features this week powered by AI and ChatGPT— ChatSpot and Content Assistant.

Tools 85
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Hands on with Bing’s ChatGPT integration for pitching and more

PR Daily

AI is already making big leaps forward. Back in December , we tried the then-new ChatGPT to see how it could handle writing an article and a press release. The results were mixed. The article was decent; the press release was a bit of a disaster.

Pitching 154
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The thought leader paradox: What purpose do they serve in the age of influencers?

Agility PR Solutions

Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services.

Print 148
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What Should I Post on Social Media?

HMA Public Relations

From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post! Social Media content ideas social media

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This Week in PR Ethics (3/9/23): Ethics of AI Pitching, Freedom of Speech, Psyops, and Resume Bias

Ethical Voices

This week there are more than a few public relations ethics issues and some of them are real doozies. From AI tools for media relations to plans to restrict freedom of speech and continued resume bias, the topics are worth a read. Check them out below!

Ethics 79
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7 new social media feature you need to know this week

PR Daily

New features from LinkedIn, TikTok, Pinterest, Twitter, Reddit and Snapchat. The big themes of this week’s updates are AI integration and helping kids control screentime.