Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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7 PR Tips For Announcing Bad News

ImPRessions - Crenshaw Communications

In public relations , the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of staff reduction announcements at major tech companies, despite record-low unemployment levels. What can smaller companies learn from these announcements?

Employee 182
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How Do I Become Excellent at Public Relations?

HMA Public Relations

Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!

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How Music Grows Brands

The Resolution Blog

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses. I’m joined by ex-Head of Global Music at […] The post How Music Grows Brands appeared first on PR Resolution — by CoverageBook.

Brand 156
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3 reasons your PR strategy needs to include digital marketing

Agility PR Solutions

Your reputation as a business is everything. As the saying goes, “it takes a lifetime to build a good reputation, but you can lose it in a minute.” Therefore, constantly monitoring this is vital if you want your business to succeed. This is one of the main reasons for forming a PR strategy. Whether you […] The post 3 reasons your PR strategy needs to include digital marketing appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. The opportunity of AI is that it will enable us to work more effectively and efficiently. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

More Trending

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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps. When you begin pumping fuel, the screen turns on and commercials start running.

Software 129
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Communications Professionals: BeWare Before You BeReal 

Buchanan PR

BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The platform quickly became a favorite among Gen-Z and millennials, who were drawn in by its no-frills approach to online communication. The newly beloved social media platform is centered around authenticity and creating a space to share candid moments with a close group of friends, which comes as a breath of fresh air to many who grew frustrated by the performative nature of ot

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PR Resolution Meets: Margo Neely

The Resolution Blog

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters. Margo’s work first caught our eye when we were introduced to her The Neely Air 808 Sneaker – a brilliant creative fusion between sport and entertainment, in which Margo designed a pair […] The post <strong>PR Resolution Meets: Margo Neely</strong> appeared first on PR Resolution — by CoverageBook.

Meeting 296
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The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

Gender equ ity and workplace transparency are two ever important topics. In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day Public Relations International Women’s Day celebrates the social, economic and political achievements of women around the world.

Internal 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Agency VP Honored with Top Women in Communications Award

ImPRessions - Crenshaw Communications

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. The award program recognizes female communicators who are “leading their teams and organizations in impactful, interesting ways [and who serve as] mentors to future generations, who hold truth to power when necessary or who are newcomers excited to make their mark.

Agency 156
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Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., the University of Oklahoma; Robert “Pritch” Pritchard, APR, Fellow PRSA, the University of Oklahoma; and Vincent F.

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4 PR strategies that can bring more money into your business

Agility PR Solutions

Public relations strategies are important for any business no matter what sector or industry the business is part of. PR can be used to maintain the image of a business, help generate interest in an organization or improve the reputation of a company. Depending on your company’s needs, you may need to employ various PR […] The post 4 PR strategies that can bring more money into your business appeared first on Agility PR Solutions.

Strategy 157
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Non-Alcoholic Cocktail Alternatives Have Great Marketing Opportunities around St. Patricks Day

5W PR

Non-alcoholic beverage brands may think they face a challenge during holidays such as St. Patrick’s Day, due to associations with alcoholic drinks. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Creative Content One successful strategy for non-alcoholic beverage brands is to create fun, engaging content that caters to the target audience.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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#EmbraceEquity: A Noble Goal That’s Also Good for Business

Stern + Associates

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. It is also a time to recommit to the ongoing work of creating a fair and equal world. This year’s theme of “ Embrace Equity ” is a timely reminder to organizations striving for this goal – a moral imperative that’s also good for business.

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#MediaMonday – Jean Clare Sarmiento

HMA Public Relations

It's time for another #MediaMonday! The latest feature comes to us from Jean Clare Sarmiento, digital editor at KJZZ, Phoenix’s NPR station. Meet Jean Clare, discover how she got her start in journalism and find out more on her current role in this post.

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The thought leader paradox: What purpose do they serve in the age of influencers?

Agility PR Solutions

Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services. While the medium of delivery has evolved from print, to […] The post The thought leader paradox: What purpose do they serve in the age of influencers?

Print 148
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The Power of Pet Influencers

5W PR

Pet influencer marketing is a popular trend in the marketing world. Since brands have realized the impact that pets have on promoting products and services, there are many pet influencer opportunities for all types of animals. The key to a successful pet influencer marketing campaign is finding the right influencer for the brand and target audience.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Gender pay gap closing, but not fast enough

Steve Barrett on PR

PRWeek’s latest research shines a bright light on all aspects of salaries in the PR industry, but especially progress on closing one of the most egregious elements of pay.

Industry 116
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Get to Know HubSpot's New AI Tools: ChatSpot and Content Assistant

PR 20/20

I n the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage. HubSpot, a leading CRM platform, released two new features this week powered by AI and ChatGPT— ChatSpot and Content Assistant. These tools were designed to help marketers better engage with customers and streamline their content creation process.

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4 PR essentials to consider for your business’s reputation and visibility

Agility PR Solutions

Are you thinking about starting a business? If so, PR should be at the top of your list of things to do. Public relations can help you get your business off the ground and build credibility with your target audience. Here are some essential PR tips to keep in mind as you launch your business. […] The post 4 PR essentials to consider for your business’s reputation and visibility appeared first on Agility PR Solutions.

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How Beauty Brands Can Celebrate International Women’s Day

5W PR

International Women’s Day is an annual, global, celebration to honor women’s social, economic, cultural and political achievements. Companies can leverage the day to promote inclusivity and offer empowering products. Beauty brands in particular should focus on promoting self-care, confidence and empowerment. Diversity Beauty brands can honor International Women’s Day 2023 with diverse campaigns that feature a range of ages, races, and body types.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR

Institute for Public Relations

ChatGPT has created awe and concern in the communication industry since its introduction in November 2022. Part of the professional worry is that generative artificial intelligence (AI), such as ChatGPT, can lead to a diminishment of human writing, an automation of content, and, perhaps most concerning, an elimination of professionals.

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Pitches That Placed: How to Pitch Thought Leadership to Adweek

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed a byline (and follow-up piece) in Adweek for their client's predictions on the future of CNN/CNN+.

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Leaders who prioritize inclusion in the workplace can slash attrition risk in half

Agility PR Solutions

Despite the fact that billions of dollars are spent globally every year on diversity, equity, and inclusion (DEI) initiatives, new research from business strategy firm Boston Consulting Group (BCG) shows that business leaders have minimal insight into what works and whether their investments yield positive results. The firm’s new report, Inclusion Isn’t Just Nice.

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Why an Inclusive Shade Range is Vital for Beauty Brands

5W PR

Inclusivity is a critical aspect of the beauty industry, and it starts with having a diverse range of shades for all skin tones. Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Get Out and Go Places!

Culpwrit

You might just learn something you already know. By William Soquet As I listened to a talk delivered by Matt Ragas and Ron Culp, both professors of public relations at DePaul, their themes sounded familiar. Not vaguely familiar as in ‘I think I’ve heard of this before’, but familiar as in ‘these themes are… Continue reading Get Out and Go Places!

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Meet the Media: Craig Cole, Senior Editor at EV Pulse

Bianchi Biz Blog

Hello! I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories.

Meeting 78
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Why AI-based analytics and insights are essential for PR and marketing

Agility PR Solutions

In today’s digital age, the public relations industry faces increasing pressure to adopt data-driven decision-making. The traditional approach of relying on intuition and anecdotal evidence is no longer sufficient. PR professionals need to incorporate data and analytics into their strategies to make informed decisions, identify trends, and measure the impact of their efforts.