Sat.Jun 04, 2022 - Fri.Jun 10, 2022

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Hashtags and Press Releases: How Do They Work Together? | Business Wire Blog

Business Wire

Number sign. Pound sign. Octothorpe. A hash. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility?

Blogging 445
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5 PR trends to watch throughout 2022, according to global PR experts

Agility PR Solutions

A recent survey revealed that 73 percent of PR professionals don’t believe the term “public relations” will describe the work that needs to be done in 5 years, suggesting the industry’s continuous transformation. It also revealed that PR budgets either increased (45 percent) or stayed the same (50 percent) in 2021, according to B2B marketplace […].

Trends 159
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How to Manage Disgruntled Customers using Public Relations

Ronn Torossian

At some point or another, every business needs to deal with comments from unsatisfied customers. It’s always difficult to see those types of comments but it’s important for companies to properly take care of those types of situations. Through the right public relations strategies, companies can get help in managing any unhappy customers.

Publicity 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How to successfully communicate PR results and make an impact?

The Resolution Blog

Modern PR can impact an organisation on many levels. A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […]. The post How to successfully communicate PR results and make an impact?

More Trending

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How Beauty Brands can Utilize PR

Ronn Torossian

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR is changing. It has moved on from being mainly media relations to include a broader set of disciplines. Media coverage is still important but there is also the need for white […]. The post How Beauty Brands can Utilize PR appeared first on.

Brand 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195
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PR Myth #5

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat.

Video 130
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Is AI the future of content marketing? An analysis of what AI can and can’t do

Agility PR Solutions

Is AI the future of content marketing? It’s a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is “yes.” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

Analysis 170
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Facebook Carousel Posts for Promotion

Ronn Torossian

Companies that are using Facebook are always looking for different ways to generate more engagement and conversions. Fortunately, the platform provides businesses with plenty of different ways that they can create more interactive experiences for their customers, such as carousel posts, video content, and more. Carousel Post Carousel posts on Facebook can be used to […].

Facebook 195
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5 creative tactics to get your executives posting more consistently on LinkedIn

Communications Conversations

You finally got a couple of your executives on LinkedIn. You helped them brush up (or create) their profiles. You assisted them in learning how to listen and engage. And they even made a couple posts. But since then, things have stagnated. Your execs aren’t posting with any regularity. And it’s like pulling teeth to get them to post at all, it seems.

LinkedIn 152
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Here’s What You’ll Find Inside the Updated AP Stylebook

PRSay

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. The latest AP Stylebook, released on June 1, has more than 300 new or revised entries. The 600-page book — in a spiral-bound format — also aggregates usage additions and changes made earlier in 2022 and posted on the AP website.

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3 ways to enhance your business’ PR strategy

Agility PR Solutions

Companies across all industries need to apply tactical measures to set themselves apart from their competitors and win over customers. Being able to project a positive image is fundamental to a company’s bottom line and its capacity for growth. Here are a few things that can help businesses advance their public relations initiatives to generate […].

Strategy 159
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Prowly #PRChat with Roy Morejon, Enventys Partners

Prowly

Prowly #PRChat is where we turn the microphone over to a wide range of accomplished professionals from the world of PR and get their views & commentary on various topics of interest to anyone in our business. The man with the mic today is Roy Morejon, President and Co-Founder of Eventys Partners digital marketing agency, […]. The post Prowly #PRChat with Roy Morejon, Enventys Partners appeared first on Prowly Magazine.

Agency 104
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What does the CIPR’s State of the Profession really tell us?

Stuart Bruce

The CIPR State of the Profession 2022 report is out. As usual, it contains some interesting data on diversity, salaries, job satisfaction etc. But I’m … © Stuart Bruce - What does the CIPR’s State of the Profession really tell us? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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Mistakes inside and outside your control

Axia PR

Let's cover the big issue of external factors (that we can’t control no matter what) and what we can do about it! When working as a vendor for a company, you need to always be on your “A” game. Sometimes when you aren’t at your highest performance, mistakes happen. Mistakes can also happen when you are on top of your game as well. It makes you feel worse when accidents happen that shouldn’t have happened.

Company 107
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How location marketing works—and the benefits for your brand

Agility PR Solutions

Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by using what they see around them, such as a map […]. The post How location marketing works—and the benefits for your brand appeared first on Agility PR Solutions.

Marketing 154
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Do PR Companies Offer Social Media Services—And Should You, Too?

Prowly

As consumers spend more time each year on social media platforms, your potential clients are likely looking for PR agencies to offer relevant services, like social media management and monitoring. In fact, many of them have growing social media budgets they need to strategically address in their annual marketing plan. This is also likely true […].

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Competence, growing pains, and talent turmoil highlighted by CIPR report

Stephen Waddington

The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities. There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relation professions that needs to be challenged.

Report 97
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Perfecting Your Pitch

Landis PR

Photo courtesy of Christina Morillo. By Andie Davis. As a PR pro, a decent portion of your job involves pitching the media. Usually, we reach out to the press when a client makes an announcement or if there is a news story in which a client can be a subject matter expert. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right.

Pitching 105
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How to leverage real time marketing for your brand

Agility PR Solutions

In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. UK marketers report a 26 percent increase in conversion rates from real-time marketing. By responding to current […]. The post How to leverage real time marketing for your brand appeared first on Agility PR Solutions.

How To 153
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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12 Tips for Choosing a Press Release Company

PR Fuel

The global PR market is expected to grow at a CAGR of 11.1% to reach 102.8 billion in 2022. The increased spending is being driven by the growth of digital marketing and the need for better communication with customers and prospects. Businesses that are. Read More The post 12 Tips for Choosing a Press Release Company appeared first on eReleases.

Company 103
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Indie Public Relations: Why work with an Independent PR Firm?

5W PR

There are plenty of reasons why companies should be working with independent PR firms. Between the personalized experience they’ll receive, to getting a more hands-on approach, there are many benefits. Personalized Experience. When a business decides to work with an independent PR firm, it gets to work with the same professional for any of its public relations needs.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals.

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New research affirms the importance of personalization in a new era of customer engagement

Agility PR Solutions

As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. New research from cross-channel marketing platform Cordial reveals how these changes are impacting customer engagement expectations. “When communicating with customers today, brands must break through endless noise to reach their […].

Consumer 151
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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JCT Project Bank Account documentation – what’s changed in 2022?

Practical Law Construction

In 1999, the first project bank account (PBA) was used on a Ministry of Defence project. Since that time they have been successfully used on a number of high profile major projects, for example Crossrail. The government has promoted their use over the years and, since 2010, it has mandated their use on all government projects. The government’s 2020 Construction Playbook confirms that they should be used “unless there are compelling reasons not to” Standard form PBA documentati

Banking 97
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Interns are a Bargain: Pay Them Fairly

Culpwrit

As the summer internship season moves into full swing, I decided to conduct another informal review of internship salaries. Fortunately, significant improvement has been made at many of the surveyed agencies, corporations and nonprofits. But others still hold onto minimum wage levels or slightly above. Therefore, I decided to reprise the same headline plea… Continue reading Interns are a Bargain: Pay Them Fairly.

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A Chapter Map: Planning to Prepare for Future Crises

PRSay

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list? Managing a Chapter crisis.

Crisis 78