Sat.Sep 05, 2020 - Fri.Sep 11, 2020

article thumbnail

How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger.

Banking 327
article thumbnail

Proving the Most Accessible and Efficient Path to PR-ROI

Cision

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products. Additionally, with everyone staying at home due […].

Marketing 248
article thumbnail

Learn from the Best:  4 Lessons from PR Agency Experts | Business Wire Blog

Business Wire

I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients. We talked about what is going on in the world, how these experts see the future, and practical tips for managing today’s complex PR world.

Agency 224
article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

The media tour has been around for nearly as long as the PR industry. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. The term is a little misleading, however. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

Media 207

More Trending

article thumbnail

Boost DTC Sales using Public Relations

Ronn Torossian

If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales. Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect to continue doing so after the pandemic is over. A March to May 2020 survey by […]. The post Boost DTC Sales using Public Relations appeared first on.

Publicity 195
article thumbnail

Top PR Agencies in Vancouver – The 2020 List

Prowly

Just like the rest of the city, Vancouver’s PR scene has grown dramatically in recent years. And, just as in other areas of business, it now boasts a collection of quality PR agencies that rival anything you’ll find in the great cities of the world. Having built a well-deserved reputation for unique approaches to PR […]. The post Top PR Agencies in Vancouver – The 2020 List appeared first on Prowly Magazine.

Agency 197
article thumbnail

Starting a PR business—6 tips to hit the ground running

Agility PR Solutions

Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch. The digital marketing revolution has only increased the demand for knowledgeable PR professionals who can help brands to get their products and marketing campaigns noticed […].

Agency 190
article thumbnail

ICON 2020 Preview: Author Nina Jankowicz on Disinformation and How Communicators Can Help Dispel It

PRSay

Nina Jankowicz has made a career out of misinformation — but in a positive way. She is a Disinformation Fellow at the Wilson Center in Washington, D.C. , where she studies the intersection of democracy and technology in Central and Eastern Europe. Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

A pause for reflection on purpose

Steve Barrett on PR

At a time when society is being challenged to the extreme on so many fronts, it has never been more important for businesses and brands to step up and provide the purposeful leadership for which so many people are crying out.

article thumbnail

Why is Contingency Planning Important for Your PR?

Prowly

Being good at PR is more than just having charisma and a face people trust. There’s a lot happening behind the scenes that’s carefully orchestrated to keep your organization on the right side of every situation. Part of that behind the scenes preparation is contingency planning. For some reason, however, it’s not always treated as […]. The post Why is Contingency Planning Important for Your PR?

173
173
article thumbnail

PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

“The Snack Guy.” That’s what a number of folks know Dan DeBaun as at his employer, Life Time. But, as you’ll quickly see in this short interview, Dan is a whole lot more. He’s a former journalist-turned-PR pro. He’s a runner. And, he may be the first (and only) journalist to interview cats on TV! (see below for the full story).

Radio 167
article thumbnail

Why professional networking is critical now—and the best sites for doing it

Agility PR Solutions

With very few in-person meetings since March, COVID-19 has made building rapport more difficult than ever. No face-to-face meetings, events, or conferences to attend. No hands to shake. To some extent, what connects us as humans has been lost. And many in comms and PR roles have felt the impact, with far fewer ways to […]. The post Why professional networking is critical now—and the best sites for doing it appeared first on Agility PR Solutions.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Boris Johnson and Alan Partridge embrace LinkedIn

Stuart Bruce

Boris Johnson and Alan Partridge are two of the best-known names to embrace LinkedIn which is going from strength to strength. Both profiles are clearly … © Stuart Bruce - Boris Johnson and Alan Partridge embrace LinkedIn was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

LinkedIn 159
article thumbnail

Public Relations Plan - Provide Value

PR for Anyone

The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource. Journalists are overworked now and carry many roles. By being a trusted source for them, you help make their job easier. Get to know a journalist’s work.

Publicity 130
article thumbnail

UK Media Moves including The Northern Echo, GLAMOUR, PoliticsHome and more

Cision

Karl Holbrook has been appointed Editor of The Northern Echo; Camilla Kay rejoins GLAMOUR UK as Beauty Director/Deputy Editor; Kate Proctor new Political Editor of PoliticsHome and The House magazine.

Media 120
article thumbnail

How digital PR can boost a brand’s presence

Agility PR Solutions

Digital PR is an approach utilized to improve awareness of a brand using online techniques. Indeed, it is somehow similar to traditional PR in multiple ways. However, it is the best way to reach a broader audience that is impossible to reach using offline approaches. It relies on various internet-based aspects such as influencer outreach, […].

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

How to create customer personas: 5 steps + template

Awario

Marketing, customer, buyer, and audience personas are different terms used to describe a perfect member of your target audience. In this post, we break down the What, Why, and How of customer personas, including a free template.

How To 130
article thumbnail

Ineffective PR: Public Relations Campaigns that DO NOT Work

5W PR

As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s… we face that defines us, it’s how we deal with it.”. Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. Most faux pas are self-inflicted and could have been avoided with some forethought.

Publicity 128
article thumbnail

UK Media Moves including The Independent, FT, LBC and more!

Cision

David Harding has joined The Independent as International Editor; Brooke Masters appointed Chief Business Commentator at the FT; LBC announces autumn schedule and new shows.

Internal 120
article thumbnail

7 digital metrics for measuring the impact of earned media

Agility PR Solutions

How likely are you to ask a roomful of your company’s top sales professionals, “Are we making your life easier? Do we help you close business?” If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind. Marketing communications professionals all need to […]. The post 7 digital metrics for measuring the impact of earned media appeared first on Agility PR Solutions.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Managing Conflicts in a ‘Cancel-Culture’ Environment

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. The 6 th Amendment of the Constitution specifies the right to legal representation and, in medicine, the Hippocratic Oath is still a sacred tenet.

Ethics 136
article thumbnail

The future of journalism: 4 trends to watch from our panel with the Foreign Press Association

Muck Rack

The future of journalism: 4 trends to watch from our panel with the Foreign Press Association

article thumbnail

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG. Agencies are facing the following opportunities. Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the m

Agency 122
article thumbnail

U.S. podcast ad spend now surpassing $1 billion

Agility PR Solutions

This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4 percent, to $782 million this year, compared to […]. The post U.S. podcast ad spend now surpassing $1 billion appeared first on Agility PR Solutions.

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

PR can flourish in these trying times by swiftly pivoting

Steve Barrett on PR

PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.

Blogging 138
article thumbnail

Bring engagement data to your media lists with Top Authors Leaderboard

NewsWhip

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. Tracking the media and understanding public engagement is challenging, especially when you have to track hundreds of voices in your industry. We know this because we track the millions of articles published every day — and we have seen how public engagement with brands and the media has tran

Data 120
article thumbnail

Passive Voice in Journalism: How to Wield It Responsibly

Cision

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers.