Sat.Sep 05, 2020 - Fri.Sep 11, 2020

How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.

Learn from the Best:  4 Lessons from PR Agency Experts | Business Wire Blog

Business Wire

I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients.

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Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

The media tour has been around for nearly as long as the PR industry. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. The term is a little misleading, however.

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More Trending

Boost DTC Sales using Public Relations

Ronn Torossian

If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales. Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect to continue doing so after the pandemic is over.

5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

When facing the unknown, you might not even know everything you think you know. We’re in the midst of a public health emergency, a slow-moving economic disaster and a period of major social upheaval. These are ideal conditions for cognitive bias to take root.

Crisis 171

Starting a PR business—6 tips to hit the ground running

Agility PR Solutions

Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch.

Agency 128

Proving the Most Accessible and Efficient Path to PR-ROI

Cision

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe. Comms Best Practices

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Bring engagement data to your media lists with Top Authors Leaderboard

NewsWhip

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media.

Data 106

13 smart, affordable ways to promote events

PR Daily

Start early, seek a strong news media hook, and give publishers plenty of lead time. Nearly 90% of executives believe in the power of events, and 30% of marketers say events are the single most effective marketing channel, according to the Bizzabo Event Marketing Benchmarks and Trends report.

Why professional networking is critical now—and the best sites for doing it

Agility PR Solutions

With very few in-person meetings since March, COVID-19 has made building rapport more difficult than ever. No face-to-face meetings, events, or conferences to attend. No hands to shake. To some extent, what connects us as humans has been lost.

How to create customer personas: 5 steps + template

Awario

Marketing, customer, buyer, and audience personas are different terms used to describe a perfect member of your target audience. In this post, we break down the What, Why, and How of customer personas, including a free template

How To 104

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics.

4 ways to ensure your messaging resonates and sticks

PR Daily

Don’t be afraid of repetition, use vivid metaphors and illustrations, and prioritize candid feedback. Envision the last time you presented new information to a group of employees in an extended session of one to three hours.

U.S. podcast ad spend now surpassing $1 billion

Agility PR Solutions

This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4

5 ways to use social listening for HR

Awario

In this article, we'll look at how social listening can be used to simplify and improve HR

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

“The Snack Guy.” ” That’s what a number of folks know Dan DeBaun as at his employer, Life Time. But, as you’ll quickly see in this short interview, Dan is a whole lot more. He’s a former journalist-turned-PR pro. He’s a runner.

Radio 137

7 tips for communicating well(being)

PR Daily

Here’s how you must support the mental and emotional well-being of employees for effective communication. People who are well are more engaged.

How digital PR can boost a brand’s presence

Agility PR Solutions

Digital PR is an approach utilized to improve awareness of a brand using online techniques. Indeed, it is somehow similar to traditional PR in multiple ways. However, it is the best way to reach a broader audience that is impossible to reach using offline approaches.

Boris Johnson and Alan Partridge embrace LinkedIn

Stuart Bruce

Boris Johnson and Alan Partridge are two of the best-known names to embrace LinkedIn which is going from strength to strength.

Media Moves at NPR & CNN Digital, Chicago Sun-Times Names Chief Political Reporter

Cision

Aisha Harris joins NPR’s “Pop Culture Happy Hour” pod, Faye Chiu has a new job at CNN Digital, and more. Media Blog

Report 131

Why a rapid-response website is essential in a crisis

PR Daily

A dedicated microsite can offer timely updates as you manage a relentless news cycle. In the late hours of March 2, 2020, Nashville was hit by a tornado that left more people without power than any other storm in the city’s recorded history.

Crisis 149

The new COVID consumer emerges: Two-thirds are returning to non-essential in-store shopping

Agility PR Solutions

Even though COVID case numbers aren’t really getting any better, a majority of consumers are now willing to go back to stores, as long as they (and their fellow shoppers) take the right precautions (wearing masks, social distancing, etc.).

How ‘Keep it Social’ explores timely social media issues with a conversational approach

Muck Rack

How ‘Keep it Social’ explores timely social media issues with a conversational approach

Top PR Agencies in Vancouver – The 2020 List

Prowly

Just like the rest of the city, Vancouver’s PR scene has grown dramatically in recent years. And, just as in other areas of business, it now boasts a collection of quality PR agencies that rival anything you’ll find in the great cities of the world.

Agency 119

Dotted Line Communications’ Aimee Clark: ‘Be ready for anything’

PR Daily

Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros. A top trait of the future PR pro is the ability to be flexible. That was a key finding from our Future of the PR Pro Report released earlier this year.

Analyzing the pros and cons of the Zoom platform

Agility PR Solutions

With most people working from home due to the coronavirus pandemic, video conferencing software and webinar tools have become extremely popular in 2020.

Skype 107

UK Media Moves including The Independent, FT, LBC and more!

Cision

David Harding has joined The Independent as International Editor; Brooke Masters appointed Chief Business Commentator at the FT; LBC announces autumn schedule and new shows. Media Blog

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG. Agencies are facing the following opportunities.

Agency 118

Back to school for brands: Get “in shape” with a message triangle

PR Daily

Your brand message can be boiled down into three clear elements with this handy geometric device. It’s back to school season, so it’s time for a pop quiz. Here are three simple questions: What does your company do? What’s your brand’s mission? What is your brand known for?

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