Cision
DECEMBER 27, 2016
This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Looking back on the 2016 segment gives us a snapshot of thought processes, lessons, and insights from a variety of journalists, VP of Communications, PR professionals, communications directors and more.
Ronn Torossian
DECEMBER 28, 2016
When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but attorneys for Katherine Russell say they are looking for fair treatment, not empathy. That, they say, is not what their client is getting from the new film, Patriot’s Day.
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ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality.
Communications Conversations
DECEMBER 28, 2016
It’s time to give up the ghost. There are no “dream jobs.” Yeah, I said it. And you know why? Because I’m living my “dream job.” (outside of running social media for the PGA Tour). And while I’m exceedingly happy with my current role, it’s far from a “dream job.” Because the “dream job” is simply unattainable.
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Sword and the Script
DECEMBER 24, 2016
Facebook knows how to finish the year with class. For the last several, the social network has provided users with a “year in review” and variations like it sort. Users can review this summary and chose to post it to their timeline or not. Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight.
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PR News
DECEMBER 28, 2016
It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, which now is nearly over, it’s hard for journalists to avoid numerous… Continued. The post How to Get Your CSR Story Covered, Even Now appeared first on PR News Blog.
Shift Communications
DECEMBER 26, 2016
If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and ma
ZudePR
DECEMBER 30, 2016
I’ve read some corking books this year. Here are my top 10. All the reviews below were featured in my irregular reading list email: I issued seven in 2016. If you want to receive recommendations like this direct to your inbox in future, sign up here. Sign Up Now. #1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49.
Steve Barrett on PR
DECEMBER 29, 2016
This year's batch of shortlisted submissions are a particularly strong group of contenders across the board.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR 20/20
DECEMBER 29, 2016
Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication keystone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media accounts.
Shift Communications
DECEMBER 28, 2016
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance.
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals. Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Samsung’s product recall gets heated. Samsung’s Galaxy Note 7 showed every sign of being the blockbuster it needed to challenge Apple.
Ronn Torossian
DECEMBER 28, 2016
Throughout his record-breaking Presidential campaign , Donald Trump had a tumultuous relationship with the media. He used all the screen time he could get, but he constantly criticized, berated and slammed the media in general as well as specific networks and reporters in particular. Now that he’s officially been elected, Trump seems intent on keeping this going.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
DECEMBER 29, 2016
As each year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload.
Shift Communications
DECEMBER 27, 2016
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectati
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