Sat.May 29, 2021 - Fri.Jun 04, 2021

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PR tactics to stop doing

Ronn Torossian

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do. Here are five PR tactics that PR professionals should leave in the past. Inconsistent posting […]. The post PR tactics to stop doing appeared first on.

Trends 390
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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launc

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Trending Sources

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. I’ve sat in on calls with clients themselves, affording a glimpse into another company. But as a budding PR professional, what has really caught my attention are the common words and phrases I’ve heard during my time here.

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Cision Closes on Brandwatch: New App, New Insights, New Possibilities

Cision

Cision’s long-time leadership in media intelligence meets Brandwatch’s AI and machine learning technology and deep social listening.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Osaka Episode puts Media, Sports and Celebrity on Trial

Flack's Revenge

By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event. Instead of facing the media – and submitting to threats and fines – Naomi Osaka withdrew, citing depression, anxiety and fear of public speaking.

Sports 250

More Trending

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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. .

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UK Media Moves including Thomson Reuters Foundation, MailOnline, STYLIST and more

Cision

Sharon Kimathi now Inclusive Economies Editor at TRF; Hannah Eichler promoted from Acting Deputy Editor to Deputy Editor at MailOnline´s Fashion Finder; Jazmin Kopotsha appointed Acting Executive Editor Digital for STYLIST.

Fashion 156
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All Success Starts With a Solid Strategy

PRSay

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their goal. For example, “slow and steady wins the race” can avoid early exhaustion and ensure that a runner makes it through the final stretch.

Strategy 178
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PR and the New Normal: 4 reasons why honest communication is key

Agility PR Solutions

With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. But why? Because the PR industry is struggling. Their challenges are insurmountable—the top companies are facing hiring freezes (35 percent), canceled campaigns (62 percent), pay cuts […].

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Are impressions the new engagements in social media marketing?

Communications Conversations

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? Mine kinda was, for a minute.

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Journalist and Blogger Events to Check Out in June

Cision

Here's our monthly column of what’s happening in the blog and journalism world. June offers a variety of learning opportunities for content creators.

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Influencer mistakes with Jason Mudd | On Top of PR podcast

Axia PR

Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Publicity 167
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Why omnichannel PR is so important—3 reasons to work it into your strategy

Agility PR Solutions

It’s not a secret that when businesses keep their customers happy, they stay customers. When they are unhappy, they leave. Exceptional customer satisfaction is crucial for business growth and for maintaining brand image. Research done by American Express found that eight out of ten customers have left a company due to poor customer experience. Unlike in […].

Strategy 161
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PRovoke Media Recognizes Our Workplace as One of the Best

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Understanding a workplace calls for the skills of an archeologist. You might walk into an office and see lava lamps and more versions of trail mix than available at Whole Foods. You might see posters proclaiming the wonders of teamwork.

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UK Media Moves including Scotland on Sunday, The Independent, The Bookseller and more

Cision

Catherine Salmond appointed Editor of Scotland on Sunday; Hannah Fearn to change roles at The Independent; The Bookseller updates team.

Media 156
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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive media intelligence is possible today due to exponential increases in data and processing power, paired with AI-refined models.

Media 88
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Identifying your corporate responsibility: 3 examples of why it’s important

Agility PR Solutions

As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly. But increasingly, companies are recognizing that corporate responsibility goes beyond your employees, customers, or […].

Corporate 155
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Meet the Media – Mike McPhate

Landis PR

Blog courtesy of Polly Winograd Ikonen, LCI. Mike McPhate is the founder and editor of California Sun. Before California Sun, he wrote the California Today newsletter for the New York Times. He has also held various reporting and editing jobs at the Times, Washington Post and New York Sun. Landis Communications Inc.’s work with Save the Redwoods League connected us with Mike and his publication. 1.

Meeting 97
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Media Moves at VICE News & Bloomberg, TIME Announces Expansion of Business Team

Cision

Michael Learmonth promoted at VICE News, Megan McCluskey, Raisa Bruner have new coverage at TIME, and more.

Media 120
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How Good is Your Digital Marketing Strategy – Part One?

HMA Public Relations

How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.

Strategy 102
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PR across the pond: European communicators still struggling to reach digital maturity

Agility PR Solutions

The post-COVID business and communications landscape is sure to be fraught with unprecedented twists, but we can be sure that digital acumen will play a big role in solving them. A new study of communication professionals in Europe offers an overview of the key challenges facing the PR industry on the continent—and not surprisingly, PR pros […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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12 Reputation Protection Tips from ReputationU

Reputation Us

Last month’s successful launch of the ReputationU eLearning courses has inspired the experts at ReputationUs to offer “12 Reputation Protection Tips.” These 12 Tips are designed to give future RepU Reputation Protectors a sample of the courses they will experience on how to enhance, advance and protect your organization’s valuable reputation. 12 Reputation Protection Tips. 1.

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7 must-have public relations skills

Muck Rack

7 must-have public relations skills

Publicity 152
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3 Tips for Pulling Off a Viral Event, According to the Founder of the Fraud Street Run

Solo PR Pro

After the accidental post-election press conference at Four Seasons Total Landscaping in Philadelphia this past November, Jeff Lyons, long-time runner and co-host of the Junk Miles podcast , had an idea: Run 11 miles from Four Seasons Total Landscaping to the Four Seasons hotel near Center City. He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community.

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7 tips for writing content that ranks and converts

Agility PR Solutions

The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert. In fact, a visitor clicking on the link to your article is only […]. The post 7 tips for writing content that ranks and converts appeared first on Agility PR Solutions.

Writing 137
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Transport for Greater Manchester v Kier Construction: Notice the little things

Practical Law Construction

Preparing and sending contractual notices always makes me nervous. There are so many things to get wrong: is it in time, where should I send it, who to, how should I send it? Not to mention the actual content of the notice. For those of you like me, the recent case of Transport for Greater Manchester v Kier Construction Ltd shows that we are right to worry about these things.

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Tips for New Freelance Writers

Culpwrit

By Luke Smith If you’ve decided to trade your 9-5 job for the gig economy, you’re not alone. About 61% of freelancers stepped into the gig economy by choice, and a large percentage of them are writers. Now, thanks to the COVID-19 pandemic, some people who lost their traditional jobs and took on freelancing gigs […]. The post Tips for New Freelance Writers appeared first on culpwrit.

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Is Ben & Jerry’s More Than Ice Cream?

HMA Public Relations

As we pass the year mark since George Floyd’s murder, diversity, equity and inclusion (DE&I) continues to be on many people’s minds. Read more about how Ben & Jerry's have been able to stick to their values to support social injustice issues.

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