Sat.May 29, 2021 - Fri.Jun 04, 2021

Osaka Episode puts Media, Sports and Celebrity on Trial

Flack's Revenge

By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event.

Sports 218

PR tactics to stop doing

Ronn Torossian

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do.

Trends 212
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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts.

Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Michelle Delery shares secrets for staying curious and engaged in a comms career

PR Daily

The leader with Entergy has many successes to draw from and opens up about how her mindset prepares her for success in a demanding, yet rewarding field. The post Michelle Delery shares secrets for staying curious and engaged in a comms career appeared first on PR Daily.

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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share.

Journalist and Blogger Events to Check Out in June

Cision

Here's our monthly column of what’s happening in the blog and journalism world. June offers a variety of learning opportunities for content creators. Media Blog

How behavioral science can guide your B2B marketing

PR Daily

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship. Here’s a fact that B2B PR and marketing pros can sometimes forget: People buy with emotion and justify with logic.

B2B 114

How brands use actionable data and CX insights to market to Gen Z

Agility PR Solutions

As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PRovoke Media Recognizes Our Workplace as One of the Best

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Understanding a workplace calls for the skills of an archeologist. You might walk into an office and see lava lamps and more versions of trail mix than available at Whole Foods.

UK Media Moves including Thomson Reuters Foundation, MailOnline, STYLIST and more

Cision

Sharon Kimathi now Inclusive Economies Editor at TRF; Hannah Eichler promoted from Acting Deputy Editor to Deputy Editor at MailOnline´s Fashion Finder; Jazmin Kopotsha appointed Acting Executive Editor Digital for STYLIST. Media Blog

How—and why—truth is at the center of purpose-driven communication

PR Daily

Omnicom’s John O’Brien and David Gallagher share the insights behind their new book “Truth Be Told” in the keynote for AMEC’s 2021 Summit. When it comes to understanding the role of purpose in defining corporate value and reputation, John O’Brien begins 100 years ago.

7 tips for writing content that ranks and converts

Agility PR Solutions

The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What’s next for WaddsCon: May report and future events

Stephen Waddington

We’re going to continue running WaddsCon as long as people find it useful. Here’s a report from the May event and what’s coming up in June.

Report 120

UK Media Moves including Scotland on Sunday, The Independent, The Bookseller and more

Cision

Catherine Salmond appointed Editor of Scotland on Sunday; Hannah Fearn to change roles at The Independent; The Bookseller updates team. Media Blog

Media 156

What are your language pet peeves?

PR Daily

Here are some phrases that drive communicators up the wall. Mom, Bryan’s using potty words. He said ‘utilize.’”. ’”. We’ve reached the stage in my house where my kids use bad grammar and language gaffes to annoy me.

Why you need a brand development strategy—and 7 tips to create one

Agility PR Solutions

Every business needs good branding in today’s competitive business environment. The brand image a business puts out there becomes its identity. It then determines whether a business thrives or not. In this social media era, consumers interact differently brands.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 content lessons from Axios’ local e-newsletters

Communications Conversations

In case you haven’t heard, Axios is taking over the world. OK, not really. But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. As in, their e-newsletters are really freaking good. The local MSP version is one of the few I read every single day.

Local 119

Cision Closes on Brandwatch: New App, New Insights, New Possibilities

Cision

Cision’s long-time leadership in media intelligence meets Brandwatch’s AI and machine learning technology and deep social listening. US Blog

In a post-crisis world, experts and peers are the most trusted

PR Daily

As audiences lose faith in media outlets, government and institutions, personal relationships with colleagues or an individual’s employer competes with expert insights. When it comes to trust, there’s not much going around these days.

Crisis 112

5 ways to leverage LinkedIn as an effective PR tool

Agility PR Solutions

When you think about different PR tools and platforms, LinkedIn probably isn’t the first one that comes to mind. But over the past year, it’s quickly transformed into one of the best vehicles for promoting your brand and engaging your audience. Learn how to use it correctly.

Influencer mistakes with Jason Mudd | On Top of PR podcast

Axia PR

Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. influencer marketing social media On Top of PR

Media Moves at VICE News & Bloomberg, TIME Announces Expansion of Business Team

Cision

Michael Learmonth promoted at VICE News, Megan McCluskey, Raisa Bruner have new coverage at TIME, and more. Media Blog

Media 120

3 communications trends to watch

PR Daily

Ragan Training experts deliver insights to help you succeed. Here are some trends and tech recs to help keep you ahead of the curve in communications.

Trends 107

PR and the New Normal: 4 reasons why honest communication is key

Agility PR Solutions

With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. But why? Because the PR industry is struggling.

12 Reputation Protection Tips from ReputationU

Reputation Us

Last month’s successful launch of the ReputationU eLearning courses has inspired the experts at ReputationUs to offer “12 Reputation Protection Tips.”

What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. .

As masks come off, what are the implications for PR?

PR Daily

Industry insiders break down what the data has to say about messaging the changes about mask guidance in public spaces. Mark: Well, Tina, now that most of the United States is free to go unmasked, what are the implications for public relations?

Travel 106

Why omnichannel PR is so important—3 reasons to work it into your strategy

Agility PR Solutions

It’s not a secret that when businesses keep their customers happy, they stay customers. When they are unhappy, they leave. Exceptional customer satisfaction is crucial for business growth and for maintaining brand image.

7 must-have public relations skills

Muck Rack

7 must-have public relations skills