June, 2013

Seven Acts of Random Courtesy After You Land

PR Job Coach

As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig.

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Business Lessons Learned from Fishing

Waxing UnLyrical

Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do.

Five Questions to Ask BEFORE You Hijack the News

Bad Pitch Blog

Thanks to Lori Russo for inspiring this post. You want to make news. We get it. You''re smart and, for several reasons, following current events when you spot a trending news story. More importantly, you see it''s an opportunity to " hijack " the story in some fashion. Take a deep breath.

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

I know. It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. I have no excuse other than to tell you I’ve been dealing with a whole lot of S.T.U.F.F.

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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Happy Monday! I hope everyone had a wonderful weekend. Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. Enjoy!

Smart Measurement For Creative People

Waxing UnLyrical

Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers. Yet, numbers are what help you to understand the impact of different tactics. Image: Rich Bowen via Flickr, CC 2.0.

The Long and the Short of It: What PR Can Learn From Good Short Stories

Waxing UnLyrical

When I read yesterday’s Daily Tootzypop, I had to swallow a laugh. You see, it was titled “ In Celebration of Being Short ,” and began: “Long or short? That is my query, as I wiggle my way into my monolithic mound of bed pillows. Sounds kinky, huh?…”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Monday Roundup: Learning From our Mistakes

Waxing UnLyrical

It’s Monday and you know what that means, time for a roundup! Mistakes. Everyone makes them, but smart people learn from them. This week’s roundup focuses on business mistakes made, and issues you may or may not have faced.

Business Lessons Learned From a Speaking Gig Gone Bad

Waxing UnLyrical

Nine days from today, I won’t be getting dropped off at Dulles Airport, waiting in line to get through security, or boarding an airplane to fly to Egypt. Walk like an Egyptian… not. It’s not of my own volition that I won’t be doing any of these things.

Monday Roundup: SEO Tips

Waxing UnLyrical

Well, summer officially arrived on Friday, and with it, the longest day of the year. So it’s all downhill from here. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0. On today’s roundup, we’re talking SEO (search engine optimization).

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Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The news from Libya since my last post has not been great. Militias have been besieging Ministries, essentially to force the General National Congress to pass the Isolation Law barring Gaddafi era officials from public office.

Skip the Inspiration. Get to Work!

Bad Pitch Blog

At a recent event , a colleague ended his presentation with this quote from Chuck Close. Inspiration is for amateurs; the rest of us just show up and get to work." Close isn''t being arrogant. His point is waiting for inspiration is an excuse to not do the hard work.