May, 2021

5 Considerations When Translating Your Press Release | Business Wire Blog

Business Wire

Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering. public relations

Ready for a Cookie-less World?

Ronn Torossian

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.


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The Most Overused Press Release Words, According to Journalists


Avoid using these words in your press releases and pitches. US Blog

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Using Data to Showcase Results: How ConnectWise Developed Their PR Program


As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals.

More Trending

A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse | Business Wire Blog

Business Wire

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

6 openings to avoid when pitching reporters

PR Daily

Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch. Cold emailing is a big part of the PR/media relations job. And it’s a tough ask.

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Wanted: Senior Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g.,

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Campaign Planning: Why Analytics is Key to Success


As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.

Ethics & doing the right thing in PR

The Resolution Blog

In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important.

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9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets?

Five Things Everyone Should Know About Public Relations

Ronn Torossian

At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

As return-to-work strategies take shape, a comprehensive Ragan report offers key insights

PR Daily

Ragan’s exclusive Communications Leadership Council Benchmark Report sheds light on office remodeling, social distancing, hybrid work and more. This spring organizations everywhere are occupied with mapping out the conditions and processes for the return to the workplace.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality.

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Crisis Communications: Preparation and Management Essentials


While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent response across channels.

‘Know Your Audience:’ Top Takeaways from Day 1 of Cision’s State of the Media Summit


Find out what you may have missed from the State of the Media Summit. US Blog

Media 217

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Best Practices for Presenting Quotes in Press Releases | Business Wire Blog

Business Wire

Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting.

Real Estate Public Relations to Stand Out in a Post COVID Market

Ronn Torossian

The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market.

10 tips to smash writer’s block

PR Daily

Set a timer, make a list, and break down big tasks into bite-size messaging morsels. Above all, don’t let perfectionism slow you down. You have something to write. A reply to a challenging email message. A brief or presentation about a new project. A post for the blog you swore you would maintain.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Technology News Releases: Can you get them noticed? Data says ‘yes.’


What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement.

The 5 Most Impressive Press Releases from May


See why these press releases impressed us the most this month. US Blog

Considerations for Effective Post-IPO Investor Communications | Business Wire Blog

Business Wire

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020.

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. Hence, organizations need to focus on telling stories to their customers in order to hold their attention.

6 signs a PR career is right for you

PR Daily

Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team.

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Announcing the 2021 Bulldog PR Award winners—congrats, top dogs!

Agility PR Solutions

Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry.

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10 Top-Notch Asian American News Sites to Follow


For Asian Pacific American Heritage Month, here are 10 sites offering engaging coverage of Asian American entertainment, lifestyle, and culture. Media Blog

Do You Have 6.5 Minutes? Please Take this PR and Comms Survey

Sword and the Script

This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards. We know a lot has changed over the last year, but what specifically has changed and how much?

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