May, 2021

5 Considerations When Translating Your Press Release | Business Wire Blog

Business Wire

Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering. public relations

Ready for a Cookie-less World?

Ronn Torossian

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.

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The Most Overused Press Release Words, According to Journalists

Cision

Avoid using these words in your press releases and pitches. US Blog

Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Using Data to Showcase Results: How ConnectWise Developed Their PR Program

Onclusive

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals.

More Trending

A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse | Business Wire Blog

Business Wire

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

The 5 Most Impressive Press Releases from May

Cision

See why these press releases impressed us the most this month. US Blog

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR Campaign Planning: Why Analytics is Key to Success

Onclusive

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.

5 essential steps for responding to external criticism

PR Daily

When consumers lodge complaints, your response can either defuse the situation or add fuel to the fire. Here is a model to ensure critics feel heard, while leaving room to correct the record. How you respond to complaints—whether online or in person—says a lot about your brand to potential customers.

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9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets?

Five Things Everyone Should Know About Public Relations

Ronn Torossian

At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Tips For Avoiding Jargon in Your Communications

Cision

It might be time to ease up on the acronyms and insider lingo. US Blog

Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story.

Crisis Communications: Preparation and Management Essentials

Onclusive

While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent response across channels.

What PR tools can and can’t do for your pitching efforts

PR Daily

A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits. If “clothes don’t make the man,” then media tools don’t make the PR pro. But they sure do make life—and PR—easier.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Best Practices for Presenting Quotes in Press Releases | Business Wire Blog

Business Wire

Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting.

Real Estate Public Relations to Stand Out in a Post COVID Market

Ronn Torossian

The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market.

Nadin Vernon om Cision Global Insights

Cision

En datadriven inställning underlättar när man vill påvisa effekten av sina kommunikationsinsatser. Förutom olika nivåer av automatiserad mediebevakning erbjuder Cision globala analystjänster, Sverige Blogg

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Technology News Releases: Can you get them noticed? Data says ‘yes.’

Onclusive

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement.

How museums and libraries are thrilling audiences on TikTok

PR Daily

Here’s what you can learn from the success of these institutions in delivering short video content—and tips for replicating their process. When you need a bit of inspiration or a reset, you can often look to a museum or library.

Considerations for Effective Post-IPO Investor Communications | Business Wire Blog

Business Wire

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020.

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. Hence, organizations need to focus on telling stories to their customers in order to hold their attention.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

10 Top-Notch Asian American News Sites to Follow

Cision

For Asian Pacific American Heritage Month, here are 10 sites offering engaging coverage of Asian American entertainment, lifestyle, and culture. Media Blog

Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team.

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3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore.

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