May, 2021

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5 Considerations When Translating Your Press Release | Business Wire Blog

Business Wire

Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering.

Blogging 412
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Ready for a Cookie-less World?

Ronn Torossian

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones. However, digital cookies, specifically third-party ones, will be disappearing this year on Google Chrome because of heightened privacy concerns.

Privacy 370
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The Most Overused Press Release Words, According to Journalists

Cision

Avoid using these words in your press releases and pitches.

Pitching 421
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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell?

Media 380
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Using Data to Showcase Results: How ConnectWise Developed Their PR Program

Onclusive

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications. After conducting research, ConnectWise knew that the Onclusive media analytics platform was the tool that they wanted as they were looking to track all media covera

Data 195

More Trending

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A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse | Business Wire Blog

Business Wire

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

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Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370
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10 Top-Notch Asian American News Sites to Follow

Cision

For Asian Pacific American Heritage Month, here are 10 sites offering engaging coverage of Asian American entertainment, lifestyle, and culture.

Media 290
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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter. In general, larger agencies have a more traditional work atmosphere and all that goes with it — a more formal hierarchy, multiple layers of managem

Agency 374
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

Flack's Revenge

From Pixabay. I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: obscure analyst reports. Luckily, our friend Robin Schaffer, of her namesake analsyt relations firm SchafferAR , helped us better understand the situation and avoid spinning wheels.

Report 177
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How to Format a Press Release in 2021 (w/ Examples)

Prowly

Press releases are a cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them. Press releases are the standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news that […]. The post How to Format a Press Release in 2021 (w/ Examples) appeared first on Prowly Magazine.

Examples 196
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9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

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Five Things Everyone Should Know About Public Relations

Ronn Torossian

At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors. However, as much as this is a large part of what public relations entails, it is also much more than that. The increase […]. The post Five Things Everyone Should Know About Public Relations appeared first on.

Publicity 195
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The 5 Most Impressive Press Releases from May

Cision

See why these press releases impressed us the most this month.

Blogging 360
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Publicity 334
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How Collaboration Enriches Communication

PRSay

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Knowing the right turns to take along the planning path and understanding the stakeholders that influence decision-making is a real asset, and a time-saver, for clients.

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3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].

Trends 202
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Best Practices for Presenting Quotes in Press Releases | Business Wire Blog

Business Wire

Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. You want your quote to convey so much – the excitement of the news, the emotional impact of your news upon your audiences, your strong opinion on a topic. So why do so many PR pros fall back on the old, formulaic approach to the press release quote?

Blogging 266
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Real Estate Public Relations to Stand Out in a Post COVID Market

Ronn Torossian

The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market. Many lives have changed due to pandemics, and there is a “new […]. The post Real Estate Public Relations to Stand Out in a Post COVID Market appeared first on.

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Nadin Vernon om Cision Global Insights

Cision

En datadriven inställning underlättar när man vill påvisa effekten av sina kommunikationsinsatser.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 299
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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197
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Muck Rack adds newsletter authors to its industry-leading media database

Muck Rack

Media 193
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Considerations for Effective Post-IPO Investor Communications | Business Wire Blog

Business Wire

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020. As low interest rates and investor enthusiasm for IPOs, especially SPACs , continue in 2021, more and more companies are considering whether to take their company public, or not.

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Moving From Empty Diversity Statements to Real Action

PRSay

Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Regardless of our race, these issues affect us all. Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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3 Tips For Avoiding Jargon in Your Communications

Cision

It might be time to ease up on the acronyms and insider lingo.

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Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in person.

Internal 296
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Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

Sword and the Script

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. There’s a lot of talk lately about getting back to normal and while things are headed in that direction, I think we’ve also got to recognize some things have changed permanently.