March, 2020

Role of PR in Crisis Management

Ronn Torossian

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity.

What is Media Mix Modeling – And Why Should You Care?

Onclusive

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.

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Top Tips to Successfully Work From Home While Parenting During COVID-19 | Business Wire

Business Wire

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Flack's Revenge

It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end.

More Trending

Get Inspired With These 5 Examples of Top Brands Using Facebook in PR

The Resolution Blog

Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.

Personal resilience in a time of crisis

Stephen Waddington

It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation.

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COVID-19: Stop Marketing and Start Communicating

Cision

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry. Best Practices

How Influencer Marketing is helping the public fight COVID-19

PR Daily

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease. COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The power Amazon marketing holds for brands today

Agility PR Solutions

The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly.

How Communicators Can Help Inform the Public During the COVID-19 Crisis

PRSay

Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy.

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10 Influencers Who Dominate Brand Promotion

Critical Mention

Share Tweet Share. Serena Williams. Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. She is heavily followed by fans across the world with 12.2 million followers and counting on Instagram.

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3 Multimedia Mistakes That Are Killing Your Web Content

Cision

These common-but-serious blunders can cost you big time. Fortunately, they're pretty easy to fix – and such small tweaks can have a huge impact on the success of your content and its brand. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 tips for prepping your PR firm for a coronavirus quarantine

Agility PR Solutions

Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home.

The 2020 Crisis Communications Resource List | Business Wire

Business Wire

In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. education public relations

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators.

On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

PR Expanded

Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry?

What are the Best Ways to Obtain Speaking Engagements

Ronn Torossian

Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not an easy task.

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8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts.

Black History Month Webinar Reveals Digital Marketing Best Practices in 2020

Business Wire

Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing

Media Mix Modeling – A Fresh Approach

Onclusive

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach.

Zooming Into Coworkers’ Lives Is Revealing

ImPRessions - Crenshaw Communications

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.

Three Tips for Communicating in Uncertain Times

PR Expanded

We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.

A Guide to Narrative Driven PR

Ronn Torossian

Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.

Takeaways from the 2020 PRNEWS Crisis and Measurement Summit

Cision

The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit. Best Practices

Investor Relations Thoughts and Best Practices in the COVID-19 Environment | Business Wire Blog

Business Wire

The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations

What is Media Mix Modeling – And Why Should You Care?

Onclusive

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications.

Giving, FEELing & Communicating in Uncertain Times

PR Expanded

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

Digital PR Metrics That Determine Campaign Success

Ronn Torossian

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content.