March, 2020

Role of PR in Crisis Management

Ronn Torossian

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market. Sometimes it’s the brand’s fault, but on other occasions, such allegations may […]. The post Role of PR in Crisis Management appeared first on.

What is Media Mix Modeling – And Why Should You Care?


Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift.


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Top Tips to Successfully Work From Home While Parenting During COVID-19 | Business Wire

Business Wire

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too. With offices and schools closed to combat the spread of COVID-19, working from home means changing the traditional way of conducting business for many organizations and their employees. education

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ? Let's take a look at what you need to know and do during this difficult time. Perhaps you've personally seen the effects of COVID-19 in your day-to-day business.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Flack's Revenge

It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end. Media and social channels can’t focus on anything else. We are all adjusting to the new, shut-in normal.

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Get Inspired With These 5 Examples of Top Brands Using Facebook in PR

The Resolution Blog

Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. Good ideas stand the test of time so we’ve gathered together some of our favourite examples of PR on Facebook […]. The post Get Inspired With These 5 Examples of Top Brands Using Facebook in PR appeared first on PR Resolution — by CoverageBook.

Personal resilience in a time of crisis

Stephen Waddington

It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation. The first place to start building personal resilience is to limit your media consumption. Please be responsible and seek out and share fact based sources of information.

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COVID-19: Stop Marketing and Start Communicating


What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry. Best Practices

How Influencer Marketing is helping the public fight COVID-19

PR Daily

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease. COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns. Now is a critical point in time for brands to be agile, make necessary tweaks to their plans and use the power of trusted influencers for good.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The power Amazon marketing holds for brands today

Agility PR Solutions

The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly. With 1- to 2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate experience in seamless shopping with Amazon—and they are fully embracing it. As a consumer brand, your job […]. The post The power Amazon marketing holds for brands today appeared first on Agility PR Solutions. Marketing Public Relations marketing

How Communicators Can Help Inform the Public During the COVID-19 Crisis


Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. This is especially important during a public health concern.

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10 Influencers Who Dominate Brand Promotion

Critical Mention

Share Tweet Share. Serena Williams. Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. She is heavily followed by fans across the world with 12.2 million followers and counting on Instagram. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. View this post on Instagram. It’s no secret that @Gatorade helps me bring out the best in my game. Forever.

3 Multimedia Mistakes That Are Killing Your Web Content


These common-but-serious blunders can cost you big time. Fortunately, they're pretty easy to fix – and such small tweaks can have a huge impact on the success of your content and its brand. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 tips for prepping your PR firm for a coronavirus quarantine

Agility PR Solutions

Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home. While the perks were many, we also had to navigate several unexpected challenges. Here […]. The post 7 tips for prepping your PR firm for a coronavirus quarantine appeared first on Agility PR Solutions. Analysis Public Relations crisis

Investor Relations Thoughts and Best Practices in the COVID-19 Environment | Business Wire Blog

Business Wire

The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo


In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The news cycle is dominated by the spread of the coronavirus and its repercussions. The effect on employee health is still unclear, and the full business impact has only begun. Here is some commonsense PR advice about communicating during a pandemic.

Giving, FEELing & Communicating in Uncertain Times

PR Expanded

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

What are the Best Ways to Obtain Speaking Engagements

Ronn Torossian

Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not an easy task. In fact, speaking engagements are an excellent way to grow a […]. The post What are the Best Ways to Obtain Speaking Engagements appeared first on. PR Inspiration Public Relations Insights Ronn Torossian Strategy

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Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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The 2020 Crisis Communications Resource List | Business Wire

Business Wire

In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. education public relations

Media Mix Modeling – A Fresh Approach


If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM.

Zooming Into Coworkers’ Lives Is Revealing

ImPRessions - Crenshaw Communications

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together. But work in the time of coronavirus cannot allow for any on-site seating – not even six feet apart.

On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

PR Expanded

Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry? In this #PRStudChat session, guest Jennie Donohue ( @jenniedonohue ), senior lecturer and director of the PR curriculum at the University of Massachusetts Amherst, will be joined by @UMassJournalism students to offer tips and insights to kick start your PR career and prepare for your future now.

A Guide to Narrative Driven PR

Ronn Torossian

Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. Narrative-driven PR puts an industry narrative at the centre of an outward-focused and organization-specific communications program. It refers to a raft of content marketing, social media, digital marketing […]. The post A Guide to Narrative Driven PR appeared first on. Ronn Torossian

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts. While your content is meant to teach your audience, conversational content uses a more relaxed, approachable style than, say, an industry white paper would. Let's look at some conversational writing tips that will help you to succeed.

Black History Month Webinar Reveals Digital Marketing Best Practices in 2020

Business Wire

Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing

What is Media Mix Modeling – And Why Should You Care?


Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Three Tips for Communicating in Uncertain Times

PR Expanded

We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.

Digital PR Metrics That Determine Campaign Success

Ronn Torossian

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. One of the primary focuses of digital PR is finding and attracting customers by connecting with them where they are online and using terms and ideas that will appeal […]. The post Digital PR Metrics That Determine Campaign Success appeared first on.