Persona: Guide and History of Persona Marketing
DECEMBER 2, 2019
Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private. Its antonym was “persona non grata” which referred to someone not being […]. The post Persona: Guide and History of Persona Marketing appeared first on.
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