Mon.Sep 21, 2020

Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations.

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How PR students see ethics as the foundation for future work

PR Daily

For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future. Ethics is the underlying principle upon which all great PR lessons are based.

Ethics 167

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Media Moves at POLITICO, New York Times Debuts New Podcast, Changes at EnterpriseAI

Cision

Bloomberg News Promotes Team Leader, Entercom Names News Chief and more. Media Blog

Media 131

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. I can’t tell you how many clients have told me in recent days that when their agency presents results, they know they are “B.S.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

AI is still in its infancy, but here are 5 ways it’s already helping PR pros

Agility PR Solutions

As PR pros, we know all about hype. Part of our job, in fact, is to create it. Sometimes, that makes us a little skeptical about tools and technologies that promise to be “the next big thing.” Artificial Intelligence tools are a great example of this.

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More Trending

Instagram marketing: 5 brands to get you inspired

Awario

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box

When approaching DE&I, lean on your communities

PR Daily

Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries. For Facebook, everything comes back to its stated mission of bringing people together through technology.

5 tactics for successfully communicating with your PR clients

Agility PR Solutions

Keeping in touch with your PR clients and contacts is something we should be doing regularly. How we do this, and how frequently, will depend on a significant number of factors—but regular contact must be maintained. What’s the best way you can do this successfully?

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

2020’s Loyalty Leaders: COVID, economy alter brand allegiances

Agility PR Solutions

It’s certainly been a challenging year for retailers—and a devastating one for many.

ICON 2020 Preview: In Conversation With DiversityInc CEO Carolynn Johnson

PRSay

Carolynn Johnson is a fan of the ICON 2020 theme — “Strategic Communications: Navigating a World Disrupted.”. “I I am excited to know that disruption is part of the theme. People need to understand how they can show up and be part of a solution.

Lesson learned: Companies turn to technology to guard against impact of future pandemics

Agility PR Solutions

COVID may be an unprecedented pandemic, but that doesn’t mean another one won’t happen again sooner or later—and brands and businesses are figuring out that there’s no good reason for not being prepared just in case.

Ten Quick PR Tips

Axia PR

Effective strategies and tactics to boost your campaign. Working in public relations is all about strategy. Here are some quick tips to include in your PR strategy to be a trusted adviser to your company and clients: public relations PR tips

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 Proactive Ways to Protect Your Brand Image and Reputation

Prowly

Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line.

How the International Rescue Committee (IRC) uses Muck Rack to achieve PR goals

Muck Rack

How the International Rescue Committee (IRC) uses Muck Rack to achieve PR goals

Media Moves at POLITICO, New York Times Debuts New Podcast, Changes at EnterpriseAI

TrendKite

Bloomberg News Promotes Team Leader, Entercom Names News Chief and more

Media 62

PR Writing: When You Should Hire a Professional

PR Fuel

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities.

#MediaMonday – Ellen O’Brien

HMA Public Relations

Happy #MediaMonday! Today's feature comes from Ellen O'brien, a reporter and photographer with Jewish News. Ellen grew up reading local newspapers and magazines and recently graduated from the Walter Cronkite School at ASU.

The Importance of Social Media Approval Process

5W PR

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Somewhat forgotten, however, is the collective impact that’s resulted and which requires a team effort to achieve success. Why is this important?

How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

There’s a new social media app taking the world by storm. It’s called TikTok. Ever heard of it? . Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons.

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Global Water Associates: applying Hadley v Baxendale

Practical Law Construction

From time to time, those seminal cases we all studied during the early parts of our career pop up in practice. We’re all familiar with them: the snail in the bottle in Donoghue v Stevenson ; the spurious sounding flu remedy in Carlill v Carbolic Smoke Ball Co — the list goes on.

Oracle and Walmart tout TikTok partnership, Nikola founder and chairman resigns, and brands silent after Ruth Bader Ginsburg’s death

PR Daily

Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.