Landis PR

APRIL 4, 2022

By Robin Carr. What can an organization do to keep its brand top-of-mind when there’s no news? One technique has an entertaining name, but it’s nothing to laugh about and relatively easy to pull off. The technique is newsjacking. Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “ Foggies :” Small Agency of the Year and Campaign of the Year.

Case Study 52

Case Study Television Video Travel 52

Ronn Torossian

APRIL 4, 2022

According to recent studies, most customer interactions will be driven by artificial intelligence in the next few years. That’s why many businesses from big enterprises to start-ups have started relying on AI solutions for their buying journey at every touchpoint. The goal is to deliver an improved customer experience and an integrated end-to-end experience to […].

Enterprise 195

Enterprise Study Consumer Strategy 195

Agility PR Solutions

APRIL 4, 2022

Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful tools you should try. 1. Security tools Cybersecurity should be a […]. The post 5 tech tools to help your company’s PR strategies appeared first on Agility PR Solutions.

Tools 164

Tools Strategy Marketing Company 164

5W PR

APRIL 4, 2022

Feedback is a crucial element to the success of any business. Companies need to be aware of what their customers are thinking and feeling in order, to figure out how to best cater to those things. Understanding what motivates customers can also help companies improve their customer experience efforts. That’s why companies have to collect customer feedback, analyze it, and utilize that information in their business operations.

Consumer 88

Consumer Survey Company Examples 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 4, 2022

Creating an inclusive and detailed event promotion campaign doesn’t simply mean relying on the press release that is sent out to media outlets. Utilizing different promotional strategies can greatly increase the odds of the right people hearing about and attending a company’s event. Companies that have already hosted a successful event have an advantage because […].

Publicity 86

Publicity Strategy Company Media 86

Agility PR Solutions

APRIL 4, 2022

Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now critical for a seamless and […]. The post Why holistic PR and marketing is only possible with integrated IT appeared first on Agility PR Solutions.

Big Data 78

Big Data Marketing System Data 78

Maxim Behar

APRIL 4, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar tells cautionary lessons from the past that open our eyes to the present. Months ago I gave a super interesting lecture in the garden of the Vrana Palace in the presence of His Majesty King Simeon II of Bulgaria, many of my friends, business partners and without even suspecting what a great hole - international and local - we will fall into today, I told one of my favourite stories.

Local 52

Local Crisis Internal International 52

Agility PR Solutions

APRIL 4, 2022

Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility (SR) becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from investment solutions firm PNC Institutional Asset Management reveals. “SR initiatives have proliferated in recent years and studies have […].

Nonprofit 78

Nonprofit Study Company Brand 78

The Hoffman Agency

APRIL 4, 2022

By Gerard LaFond, Chief Digital Officer. But the bigger story is about an agency that is growing the right way — by investing in its people. Agencies are only as good as their people, but that’s hard for agency outsiders to understand. In fact, most client RFPs ask for information about industry expertise and then test the agency on how they would approach an assignment.

Employee 36

Employee Agency Pitching Survey 36

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Communications

Reputation Us

APRIL 4, 2022

The online Power Thesaurus lists 314 Words and Phrases for “Stupid Mistake.” Among them: foolish mistake , dumb move , great error , little flaw , mishap , simple error , tiny problem , brain fart , colossal mistake , aberration and absolutely terrible idea. The same antonym list offers 138 Opposites of “Stupid Mistake” — less than half the 314 choices for expressing a “stupid mistake.

Training 97

Training Reputation Twitter Blogging 97

Bianchi Biz Blog

APRIL 4, 2022

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Current properties include EV Pulse and FlatSixes.com. EV Pulse is our flagship property covering the entire gamut of electrification in transportation. While there is a focus on retail EV ownership, we also have fleet and commercial coverage, future autonomy tech, and really anything that is interesting that isn’t straigh

Groups 97

Groups Meeting Automotive Media 97

Mark My Words

APRIL 4, 2022

CBC News When Prince William and Kate, Duchess of Cambridge, set off for the Caribbean recently, their royal visit was, among other things, billed as an opportunity to celebrate local culture and commemorate Queen Elizabeth’s 70 years as monarch. Some also saw the first major overseas trip William and Kate have taken in more than two years as a bid to shore up ties between Britain and the Commonwealth countries on their itinerary: Belize, Jamaica and the Bahamas.

Local 60

Local Exercises Fashion Interviews 60