Thu.Jun 20, 2024

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Takeaways from NIRI & CIRI: Maximizing ROI in Investor Relations

Business Wire

Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. We left both exhilarating events full of invaluable insights. Here’s a recap of what resonated with us most.

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30+ Best Media Measurement Tools for PR Pros in 2024

Prowly

Have you been diligently working on your client’s PR campaigns but have no idea what your results are? Without valuable insights, you won’t know what to do next, and it’s hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […] The post 30+ Best Media Measurement Tools for PR Pros in 2024 appeared first on Prowly Blog.

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15 Fascinating Page Turners to Level Up Your Summer Reading List

Stern + Associates

Looking for the perfect summer read? Relax next to the pool, beach or on your couch with this collection of entertaining and enlightening books by some of the world’s top thought leaders. Whether you’re interested in breaking bad habits and replacing them with helpful routines or looking for strategies for supercharging your team at work, these fifteen books have you covered all season long.

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5 effective PR strategies for small businesses in 2024

Agility PR Solutions

Small businesses might have the impression that there’s no need to worry about having a PR strategy—if you build it they will come, and all that. But the reality is that this is just as much a part of being profitable whether you’re operating on a local scale or expanding internationally. With that in mind, […] The post 5 effective PR strategies for small businesses in 2024 appeared first on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How NewsWhip is making it easier for newsrooms to spot breaking stories

NewsWhip

Tracking and reporting on breaking news is hard enough even without limitations, which is why we’re trying to remove barriers wherever possible for our partners. Here’s an intro to some recent advancements NewsWhip has made that will help make your life easier in the newsroom, including enhancements to our Heads-up Display, mobile updates, and long-term analysis.

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How NewsWhip makes your life easier

NewsWhip

Tracking and reporting on breaking news is hard enough even without limitations, which is why we’re trying to remove barriers wherever possible for our partners. Here’s an intro to some recent advancements NewsWhip has made that will help make your life easier in the newsroom, including enhancements to our Heads-up Display, mobile updates, and long-term analysis.

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How PR Shapes Defense Tech’s Influence and Impact

5W PR

Defense tech has an incredible influence on how we live our lives. For starters, it gives us a piece of mind knowing that we are safe and enhances military operations. On the other hand, we can marvel at how far technology has come. The goal of public relations for defense sector companies is to help them carry their message to the right ears and build trust by affirming the public that their innovations are responsible and could save lives.

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5 Things PR People Do That Irk Journalists

Bianchi Biz Blog

While the earned media landscape is evolving, one thing remains clear: credible media coverage is a valuable component to any company’s communication effort. Fostering relationships with your key media so they know you as a trusted, reliable source of information goes long way in making … or breaking … your media relationships. Let’s look at 5 things the irk journalists and hinder your chances of earned media coverage: 1.

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Do Visuals Really Matter?

HMA Public Relations

Dive into a new blog post on the impact of visuals in storytelling, as Alison Bailin shares how the stunning scenes from the U.S. Olympic swimming trials on an NFL football field kept her hooked. Read more!

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Impact of AI in Journalism

PR in High Definition

I seem to talk about trust a lot—whether with friends, my husband, colleagues, or pretty much everyone else. Trust is the anchor of many important relationships in life, so it’s no surprise that it was the main takeaway from a fantastic session at the AI Summit London. The topic? The future of journalism in the age of AI. Jane Barrett, Global Editor of Media News Strategy at Reuters, shared the organisation’s AI strategy, aimed at enhancing and empowering journalists.

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Overheard in NYC: 8 PRos on Meeting Online or IRL

OnePitch

Even though we’re four years out from the pandemic, many of us are still working remotely and looking to build community and connections with PR and media peers. During our recent OnePitch Summer Tour stop in New York City where we brought our signature Coffee with Publicists event to our friends in the Big Apple, we wanted to know…”do you like meeting in person or online and why?

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Professional Wrestling – Lessons for Successful PR Campaigns

PR in High Definition

Professional wrestling is a unique and wonderful blend of sports, theatre and storytelling. For me, an account executive spending her weekdays working on PR campaigns, the weekends are for hitting the road and experiencing the unfolding drama at wrestling shows. At first glance, the world of public relations and the spectacle of professional wrestling may seem worlds apart.

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Meghan Markle Labeled ‘Delusional,’ Allegedly ‘Irritated’ About Not Being Wealthier than Other UK Celebs

Mark My Words

The Western Journal Mark Borkowski, a PR consultant, said Meghan’s “bottom line” is whether what she delivers matches the waiting, according to Newsweek. “If there’s all this hype and it’s just a couple of bottles of spring water and a mediocre jam at a high price, then imagine what’s going to come down on them from a great height,” he said “They’re banking on curiosity.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Five Steps to Shaping Your Reputation Strategy

PR in High Definition

Implementing a reputation shaping programme can seem daunting, but for most organisations, it’s a matter of following five clear steps from theory to practice. Depending on your business, this task might fall to the CEO, Founder, Communications Manager or Marketing Manager to work closely with their PR agency to develop and implement this plan.

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On the way to a modern political system

Maxim Behar

Democracy, in its current structure, is not the best thing ever invented. It's easy to stick to Winston Churchill's saying, "It is what it is," and believe politics cannot develop further. If we quote any of the greatest politicians from the 1940s and place them in the reality of their time, their words certainly fit in. But this reality is no more; the world hasn't just changed since then, but it is an entirely different planet we live on today.

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Behind the News: Why Proofreading Is So Important

Notified

Remember the last time you saw an organization make an embarrassing error that damaged its credibility? Cringeworthy, right? When it comes to corporate communications, accuracy goes hand-in-hand with favorability and trust.

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How Affiliate Marketing Fits In The Marketing Machine

Konnect Agency

Businesses are constantly searching for effective ways to reach their target audience, drive sales, and build brand loyalty. One powerful tool in the marketing arsenal is affiliate marketing. By leveraging the influence of affiliates, brands can significantly expand their reach and achieve impressive results. In this blog, we’ll explore what affiliate marketing is, its benefits for brands, ways to leverage it effectively and examples of brands doing it right.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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REWIND: Case Study Sky Zone

Konnect Agency

THE CLIENT: SKY ZONE (2017) THE PROJECT: In 2017 to support Sky Zone’s focus on birthday parties, Konnect engaged a popular celebrity parent, Christina Milian, to host her child’s birthday party at a local Sky Zone park. Konnect developed a comprehensive digital and PR strategy, leveraging Milian’s influence to raise awareness of Sky Zone’s birthday party program, coordinating all aspects of the event, including décor, photography, and catering.