Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 390

Communications Blogging Marketing Technology 390

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It is often viewed, rightly or wrongly, as an organisation’s most important stakeholder.

Pitching 124

Pitching Media Print Social Media 124

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.

Employee 111

Employee Company Marketing Case Study 111

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JANUARY 26, 2023

Social media metrics are essential for companies to track as they help businesses understand the performance of their social media efforts. However, between things like engagement percentages and follower counts, it’s not always easy for companies to figure out which metrics are the most relevant for their business. Although not every metric is going to be important for every business to stay on top of to understand its social media performance, there are a few basic ones that every busine

Social Media 88

Social Media Media Company Agency 88

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. From ChatGPT to Deepfakes to ChatGPT to M&Ms to ChatGPT and Chatting with Hitler there are topics galore rife for discussion. Did I mention ChatGPT? M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters.

Ethics 92

Ethics Case Study Web Technology 92

Agility PR Solutions

JANUARY 26, 2023

Think about the last time you scrolled through any social media platform. Now think about the kinds of adverts that popped up. It’s safe to assume these weren’t run-of-the-mill, generic adverts. Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 86

Privacy Data Big Data How To 86

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact.

Communications 78

Communications Local System Data 78

Agility PR Solutions

JANUARY 26, 2023

New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture. The latest volume of the firm’s 2023 Ethical Culture […] The post New ethical culture report reveals the impacts of the pandemic on corporate accountability appeared first on Agility PR Solu

Ethics 78

Ethics Corporate Report Study 78

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Communications

HMA Public Relations

JANUARY 26, 2023

The airline industry has taken a beating over the last several weeks from weather and staffing issues to computer glitches. Read more on these recent events and their impact on communications in the latest blog post from Scott Hanson.

Airlines 80

Airlines Blogging Industry Communications 80

Maxim Behar

JANUARY 26, 2023

There's an elementary principle that the harder you try, the more what you want to achieve doesn't happen. Of course, it takes effort, of course it takes hard work to achieve your goals, but it also takes organization, predictable successes and failures, and. a lot of calmness. That's what's often missing in the modern management style - composure and a positive outlook on every project we have to do.

Hotels 59

Hotels Course Crisis 59

OnePitch

JANUARY 26, 2023

Writing personalized pitches that get to the point of your email is not an easy feat. Do you want to give up a line or two to make an intro or do you want to get straight to the point? In addition to the fact that journalists have all different types of pitching preferences.

Pitching 52

Pitching Writing 52

Medianet Australia

JANUARY 26, 2023

Adrian Rollins recently joined The Canberra Times as an Economics Correspondent, adding to an impressive list of industry insight that includes the Australian Financial Review and The Age. Medianet sat down with Adrian to talk about his career and share his experiences.

Interviews 52

Interviews Financial Industry Media 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Medianet Australia

JANUARY 26, 2023

Could you tell me about yourself and your role at Science in Public? We’re a science communication business – PR for scientists and research organisations. I am the Managing Director and I look after long-term strategy and accounts, as well as coordinating and presenting our media communication workshops for researchers.

Publicity 52

Publicity Strategy Communications Media 52