Agility PR Solutions
MAY 7, 2019
New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The firm’s study, 2019 Technology Marketing Report: The Role of Media Relations in the Sales Cycle, explains that while media relations is often never considered […].
The Resolution Blog
MAY 7, 2019
Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. We took this opportunity to grill Adam?—?a bonafide tech expert?—?about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients.
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Agility PR Solutions
MAY 7, 2019
Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a less-than-ideal answer. […]. The post 7 tricky questions reporters will ask—and how to answer them appeared first on Agility PR Solutions.
Sword and the Script
MAY 7, 2019
A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web. The more backlinks a website earned, the more fitting that site might be to provide in response to organic, or natural, search queries.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Muck Rack
MAY 7, 2019
New Muck Rack survey: How PR teams are spending their time, money and attention in 2019
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stephen Waddington
MAY 7, 2019
The PRCA Census is a must-read benchmarking exercise of the public relations industry in the UK. There’s much to celebrate but also some disappointing news. Public relations in the UK is worth almost £15 billion per year and employs 95,000 people. It has grown 8% in the past 12 months. But growth has come at cost. Overworked and underpaid Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house.
Agility PR Solutions
MAY 7, 2019
Any type of lawsuit is going to be bad for your company. Even if the lawsuit is completely unfounded, you’ll have to spend time, money, and other resources preparing a defense for yourself—and your brand reputation may be impacted, even if you’re found not guilty of whatever you’re accused of. In the wake of such […]. The post How to recover your brand reputation after an ugly lawsuit appeared first on Agility PR Solutions.
Communications Conversations
MAY 7, 2019
Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. On the marketing/comms side, it’s no different. Technology has completely changed the way to perform many day-to-day tasks at work. Measuring results.
Mark My Words
MAY 7, 2019
Back in the day, it was always the women who owned the fashion moment at the glittering award/fundraising events. From Diana Dors to Liz Hurley publicists knew how to grab the zeitgeist. Who can forget Gaga’s meat frock, or Cher and Bjork in headline-grabbing Oscar red carpet confections? Fashion has always had an opinion and leaned its voice to political issues and in 2019 it is reaching fever pitch about gender.
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Agility PR Solutions
MAY 7, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Washington Post: promotes Louisa Loveluck (@leloveluck) to Baghdad Bureau Chief. Broadcasting Bloomberg Television: Ramy Inocencio (@RamyInocencio) has left. ESPN The Magazine: will cease publication, effective with the September […].
Solo PR Pro
MAY 7, 2019
Many of us use our clients’ digital channels to further their messages and grow their businesses. Here’s an update on what’s new in the digital marketing world. Facebook. Facebook held their annual F8 Developer’s Conference April 30 – May 1, 2019. Here are a few key takeaways: FB5 / Focus on Communities. Facebook has already rolled out a new look for the app and are “rewriting the Facebook website from scratch” to allow for, as long-suspected, an increased focus on use of Facebook Groups.
Inbound PR
MAY 7, 2019
75% of journalists say less than 25% of the pitches they get are relevant. To me, this is one of the key stats from Cision's 10th annual State of the Media Report that was just published. They surveyed ca. 2,000 journalists from around the world to discover trends around the industry. With the massive spread of fake news and the decreasing trust in the media where half of the population doesn't trust the media, journalism in 2019 seems to be facing quite a few challenges.
HMA Public Relations
MAY 7, 2019
Michael Lasky, an attorney who heads up Davis & Gilbert, LLP’s Public Relations Law practice and has spoken at numerous Public Relations Global Network and Public Relations Society of America events that I’ve attended, sent me a note recently that the 2019 Global Communications Survey from the USC Annenberg Center for Public Relations has been released.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Critical Mention
MAY 7, 2019
Creating engaging headlines for direct email campaigns can be a tricky business. The sheer influx of emails in everyone’s inbox these days makes it tough to stand out from the crowd. We have tips for making your headlines work for you by avoiding clickbait and messaging that no longer works. Choose your questions wisely. Not all direct email CTAs are created equal.
PRSay
MAY 7, 2019
Staffbase is a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Digital technologies make our lives substantially easier but also lead to employees having expectations about the level of technology their company should provide. These tools allow for more streamlined processes, easier workflows between departments and quicker access to important information.
Critical Mention
MAY 7, 2019
Creating engaging headlines for direct email campaigns can be a tricky business. The sheer influx of emails in everyone’s inbox these days makes it tough to stand out from the crowd. We have tips for making your headlines work for you by avoiding clickbait and messaging that no longer works. Choose your questions wisely. Not all direct email CTAs are created equal.
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