Tue.May 07, 2019

How to grab headlines when you don’t have news to share

PR Daily

Being out of the spotlight won’t help your organization reach new followers and consumers. Here are some ideas for how to rejoin the conversation once the public eye has moved on.

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The Longstanding Value of a Backlink for Digitally Savvy PR

Sword and the Script

A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web.

Infographic: Why marketing automation is an essential investment

PR Daily

Using robots to contact your customers isn’t the stuff of science fiction. Instead, these tools will help you target messaging, avoid irking potential customers and boost the bottom line.

Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue

Agility PR Solutions

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Mother’s Day campaigns to inspire marketers

PR Daily

As the holiday approaches, businesses are preparing messages to celebrate moms and grandmas. Here are examples to guide your preparations. Mother’s Day marketing can be both easy and difficult for brand managers.

More Trending

Wendy’s responds to Chance the Rapper with social media gold

PR Daily

The fast-food chain promised to honor the artist’s request to bring back its spicy chicken nugget if his tweet could get to 2 million ‘likes.’ Online fans came through; so has the company. Sometimes a nugget of online inspiration is just waiting for an opportunity—or, in Wendy’s case, a Chance.

Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Uber leads—and Oracle lags—in survey of CEO comms skills

PR Daily

In a poll of 10,000 employees conducted by Ragan and Blind, the transportation company rebounded after controversies. Not every firm, nor their top leaders, fared so well.

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Results of 2019 Global Communication Survey Released

HMA Public Relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company said findings from an internal investigation, which revealed some employees had fabricated numbers, wasn’t ‘quantitatively material’ to its finances. Kraft Heinz is facing a wave of negative press after the company admitted it had to reconsider its earnings reports.

New Muck Rack survey: How PR teams are spending their time, money and attention in 2019

Muck Rack

New Muck Rack survey: How PR teams are spending their time, money and attention in 2019

Survey 122

Share the compelling stories your health care organization is telling

PR Daily

Enter Ragan’s 2019 Health Care PR & Marketing Awards. Save $50 when you complete your entry by the early-bird deadline on May 10. The post Share the compelling stories your health care organization is telling appeared first on PR Daily.

How to recover your brand reputation after an ugly lawsuit

Agility PR Solutions

Any type of lawsuit is going to be bad for your company. Even if the lawsuit is completely unfounded, you’ll have to spend time, money, and other resources preparing a defense for yourself—and your brand reputation may be impacted, even if you’re found not guilty of whatever you’re accused of.

Creating Engaging Headlines for Direct Email Campaigns

Critical Mention

Creating engaging headlines for direct email campaigns can be a tricky business. The sheer influx of emails in everyone’s inbox these days makes it tough to stand out from the crowd. We have tips for making your headlines work for you by avoiding clickbait and messaging that no longer works.

How to turn your positive reviews into enticing social proof—and more sales

Agility PR Solutions

PRCA Census: £15 billion UK industry on the march

Stephen Waddington

The PRCA Census is a must-read benchmarking exercise of the public relations industry in the UK. There’s much to celebrate but also some disappointing news. Public relations in the UK is worth almost £15 billion per year and employs 95,000 people. It has grown 8% in the past 12 months.

Creating Engaging Headlines for Direct Email Campaigns

Critical Mention

Creating engaging headlines for direct email campaigns can be a tricky business. The sheer influx of emails in everyone’s inbox these days makes it tough to stand out from the crowd. We have tips for making your headlines work for you by avoiding clickbait and messaging that no longer works.

Digital Marketing Update for Solo PR Pros

Solo PR Pro

Many of us use our clients’ digital channels to further their messages and grow their businesses. Here’s an update on what’s new in the digital marketing world. Facebook. Facebook held their annual F8 Developer’s Conference April 30 – May 1, 2019.

Demand Digital Dexterity

PRSay

Staffbase is a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Digital technologies make our lives substantially easier but also lead to employees having expectations about the level of technology their company should provide.

Harry Styles the Art of Gender Fluid Publicity.

Mark My Words

Back in the day, it was always the women who owned the fashion moment at the glittering award/fundraising events. From Diana Dors to Liz Hurley publicists knew how to grab the zeitgeist. Who can forget Gaga’s meat frock, or Cher and Bjork in headline-grabbing Oscar red carpet confections? Fashion has always had an opinion and leaned its voice to political issues and in 2019 it is reaching fever pitch about gender.

Journalists on the move – Week of May 6

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Washington Post: promotes Louisa Loveluck (@leloveluck) to Baghdad Bureau Chief. Broadcasting Bloomberg Television: Ramy Inocencio (@RamyInocencio) has left. ESPN The Magazine: will cease publication, effective with the September […]. The post Journalists on the move – Week of May 6 appeared first on Agility PR Solutions. Media Move

Looks like our over-reliance on social media tools and technology will continue (and that’s not a good thing)

Communications Conversations

Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. On the marketing/comms side, it’s no different.

This Tool Will Help Brands Make Fewer Marketing Mistakes

Flack Me

Category: Flack Me Summary: Grow Your Circle, created by Forsman & Bodenfors New York, is an open source database that allows U.S. agencies and producers to search for and find underrepresented talent