Mon.Jul 08, 2019

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

Civility remains a “major” problem in America—and social media is only making it worse

Agility PR Solutions

From our flame-throwing politics to our ever-widening divisions on cultural hot-button issues like immigration and guns, there’s plenty going on in America to get riled up about.

How earned media’s value is shifting

PR Daily

The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic. There is immense value in PR, no matter how many “experts” claim PR is dead.

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The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to politely decline to unsolicited advice

PR Daily

Getting feedback is a part of every job, but sometimes that feedback isn’t helpful or pertinent. Here’s how to sidestep comments that miss the mark without starting a fight. No matter where it comes from, unsolicited advice often goes awry. It’s one thing to receive feedback when you’ve asked for it.

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More Trending

How to grow your agency without relying on the ‘retainer’

PR Daily

As more clients favor projects over yearly contracts, agencies must adapt to adroitly forecast their earnings and grow their operations. Consider these tips.

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3 keys to optimizing your personal brand as a PR pro

Muck Rack

3 keys to optimizing your personal brand as a PR pro

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Starbucks’ apology, Deutsche Bank’s layoffs and Bleacher Report’s Twitter misfire

PR Daily

Also: Netflix promises to cut back on smoking, Disney Freeform defends Ariel casting, and Delta beefs up economy class. Good morning, PR pros: If you were binge-watching the “Stranger Things” third season over the holiday weekend, you might have noticed cigarettes—many of them.

What Digital PR Strategies Are Still up to Date

Prowly

The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. If you take the time to learn about their needs and concerns, your brand will gain loyal supporters. I consider it a win-win!

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are you violating copyright on the web and social media?

PR Daily

Discover how to successfully navigate copyright law on the internet during this virtual event. When it comes to ownership and fair use, the web can feel like the wild west. Are others using your content improperly? Are you complying with copyright law? Luckily we’ve got you covered.

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Smart remarketing tips for improving personalization

Agility PR Solutions

Remarketing—the practice of targeting a consumer with a recently viewed product to drive conversion—is a mixed bag for brands and consumers.

Share your life-changing nonprofit PR work

PR Daily

Enter PR Daily’s Nonprofit PR Awards to showcase your advocacy or awareness campaign, corporate/nonprofit partnership, creative videos and more. The post Share your life-changing nonprofit PR work appeared first on PR Daily. PR Daily Awards

Bringing Your Whole Self to Ethical Behavior

PRSay

New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior.

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Content fitness—nearly 70% of marketers lack confidence in content measurement

Agility PR Solutions

As content marketing continues its rapid ascent among PR and communications priorities, a new industry report examines how today’s content marketers assess the strengths and weaknesses of their strategies, skillsets and integration alignment.

#MediaMonday – Martha Maurer

HMA Public Relations

Today’s #MediaMonday comes to us from Martha Maurer, News Director at KTAR News 92.3 FM in Phoenix. She oversees the editorial and breaking news decision-making of […]. The post #MediaMonday – Martha Maurer appeared first on HMA Public Relations.

Making digital ethics actionable and sustainable

Agility PR Solutions

Ethics as applied to the business world are nothing new, and ethics itself has been a topic of conversation and debate for thousands of years. But the rapid development of technology in the modern world brings with it both potential harm and benefits.

2020: The Year of the Reputation

Reputation Us

Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? Will you be “listening” or “telling” more next year?

Register for our webinar: 10 tips to improve your website

Axia PR

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text.

Journalists on the move – Week of July 8

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media BuzzFeed: Scott Lucas (@scottlucas86) has been appointed Deputy Editor. Columbian, The: Allan Brettman (@allanbrettman) has left. Dallas Morning News: Kyle Arnold (@kylelarnold) has been appointed Aviation Reporter. Financial […]. The post Journalists on the move – Week of July 8 appeared first on Agility PR Solutions. Media Moves

Pirates, Data and Storytelling

The Hoffman Agency

By Elisa Zallio, Junior Account Executive, Hoffman Europe (London). . I’d like to tell you about Emilio Salgari.