Prowly

JULY 8, 2019

The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. If you take the time to learn about their needs and concerns, your brand will gain loyal supporters. I consider it a win-win! The post What Digital PR Strategies Are Still up to Date appeared first on Prowly Magazine.

Digital PR 178

Digital PR Strategy Brand Branding 178

The Resolution Blog

JULY 8, 2019

Do they want us in, or out of their platform when measuring owned media performance? This week, we spoke with media evaluation specialist Steph Bridgeman , who revealed some of the frustration felt by her team of Experienced Media Analysts when carrying out holistic measurement for their clients, harvesting data points from a range of earned and owned media channels.

Instagram 120

Instagram Mobile Analytics Data 120

Agility PR Solutions

JULY 8, 2019

From our flame-throwing politics to our ever-widening divisions on cultural hot-button issues like immigration and guns, there’s plenty going on in America to get riled up about. Indeed, a new poll from Weber Shandwick and Powell Tate has tracked the state of civility in the United States since 2010, and once again finds that the vast majority […].

Social Media 135

Social Media Media Publicity 135

Reputation Us

JULY 8, 2019

Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important?

Reputation 133

Reputation Corporate Financial Employee 133

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 8, 2019

Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Engagement slumps, however, are inevitable. Here are some essential steps to taking your Instagram engagement to the next level. Refine your Instagram bio When you consider that your Instagram profile […].

Instagram 90

Instagram Community Brand Branding 90

Agility PR Solutions

JULY 8, 2019

Remarketing—the practice of targeting a consumer with a recently viewed product to drive conversion—is a mixed bag for brands and consumers. The tactic absolutely works to convert browsers into buyers, but consumers are getting savvier about how they respond and are taking steps to avoid receiving unwanted messaging. Brands need to be smart about their […].

Consumer 77

Consumer Brand Branding Marketing 77

Inbound PR

JULY 8, 2019

Over the years, I've been called a machine, a powerhouse, a bulldog, and all of these with a positive connotation thanks to my endless energy and ability to get a lot of things done in a short amount of time. Many people have asked me how I do it and how I continue to do it consistently. I always say I have developed very good time management, organisation and planning skills over the years and use the right tools for me to help me.

Energy 59

Energy Travel Meeting Tools 59

Agility PR Solutions

JULY 8, 2019

As content marketing continues its rapid ascent among PR and communications priorities, a new industry report examines how today’s content marketers assess the strengths and weaknesses of their strategies, skillsets and integration alignment. The research from integrated B2B and healthcare agency PAN Communications is presented in the firm’s sixth annual Content Fitness Report, which continues to […].

Measurement 72

Measurement Healthcare Marketing B2B 72

HMA Public Relations

JULY 8, 2019

Today’s #MediaMonday comes to us from Martha Maurer, News Director at KTAR News 92.3 FM in Phoenix. She oversees the editorial and breaking news decision-making of […]. The post #MediaMonday – Martha Maurer appeared first on HMA Public Relations.

Publicity 55

Publicity 55

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JULY 8, 2019

Ethics as applied to the business world are nothing new, and ethics itself has been a topic of conversation and debate for thousands of years. But the rapid development of technology in the modern world brings with it both potential harm and benefits. We now operate in a world where it is more and more […]. The post Making digital ethics actionable and sustainable appeared first on Agility PR Solutions.

Ethics 60

Ethics Technology Trends Publicity 60

Axia PR

JULY 8, 2019

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites.

Consumer 48

Consumer Company Web Media 48

Agility PR Solutions

JULY 8, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media BuzzFeed: Scott Lucas (@scottlucas86) has been appointed Deputy Editor. Columbian, The: Allan Brettman (@allanbrettman) has left. Dallas Morning News: Kyle Arnold (@kylelarnold) has been appointed Aviation Reporter.

Financial 60

Financial Twitter Report Industry 60

The Hoffman Agency

JULY 8, 2019

By Elisa Zallio, Junior Account Executive, Hoffman Europe (London). . I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in love with the enemy’s daughter or niece or something around those lines.

Storytelling 28

Storytelling Data Travel Writing 28

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PRSay

JULY 8, 2019

New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct.

Ethics 131

Ethics Banking Employee Study 131