Ronn Torossian
APRIL 26, 2021
To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it. Here’s how to get started. Step One Like a GPS, goal […].
Onclusive
APRIL 26, 2021
For 25 years, Monster has worked to transform the recruiting industry. Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire medi
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PRSay
APRIL 26, 2021
When you’re in the business of communicating, what you say matters. A lot. And the language you use can say much more about who you are and what you care about than the actual message itself. Words and phrases have nuances; they have histories. And they can suggest a subtext that you may not intend. Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I)
Agility PR Solutions
APRIL 26, 2021
Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades. However, there are some foundational skills that lend themselves to being able to handle the fast pace and […]. The post 5 critical skills every PR specialist needs in today’s world appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
APRIL 26, 2021
If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? Most companies would likely register up to 25%. However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Landis PR
APRIL 26, 2021
By David Landis, LCI President. It’s all the rage these days. Pandemic or not, businesses are looking at how they operate: should they continue to have an office, should they have a hybrid operation – or should they go entirely virtual? Being on the cutting edge, “going virtual” has always been a part of the landscape here in the San Francisco Bay Area.
Agility PR Solutions
APRIL 26, 2021
Any good business spends a lot of time and money in the pursuit of new customers. For a business to grow, its customer base needs to grow as well. However, you can sometimes make the mistake of forgetting that customer retention should be a robust part of your business plan as well. Customer retention is […]. The post 3 PR tactics to retain customers and increase sales appeared first on Agility PR Solutions.
Bianchi Biz Blog
APRIL 26, 2021
By: Michael Diegelmann, Founder, General Manager, cometis AG and Justus Fischer, Consultant, cometis AG. The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.
Agility PR Solutions
APRIL 26, 2021
The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM. However, the industry is showing improved performance during COVID, with new entrant USAA landing the first-place position in the industry, followed […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR in High Definition
APRIL 26, 2021
Is there reputational risk associated with investing in the gig economy? One of tech’s hottest stories this month was Deliveroo’s IPO. From the outset, Deliveroo should have been a runaway success on London’s stock market, given its healthy growth and backing from tech giants like Amazon. Instead, it set the record as London’s worst IPO in its history – not quite the success it expected.
Axia PR
APRIL 26, 2021
Earned media is the best option to grow your brand’s image. Consumers learn at an early age to tune out advertising. No one goes online or watches TV to see who’s advertising. The value of PR is being part of the content and conversation, not sponsoring that content and conversation.
PR in High Definition
APRIL 26, 2021
Firstly, while a little off topic, we have to acknowledge that we’ve all made it through the drab winter months and spring has finally sprung. Not to mention, like the flowers finally coming into bloom, surveys show there is also growing optimism looking towards the future. Now, back to the big developments we’re seeing unfolding in the world of tech and we have to start with Deliveroo’s highly anticipated IPO — and subsequent flop.
HMA Public Relations
APRIL 26, 2021
Today’s #MediaMonday comes to us from Merryn Johns, the new editor of OUTvoices Phoenix , formerly Echo Magazine (congrats, Merryn!) Click the link to learn more!
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR in High Definition
APRIL 26, 2021
Internal communication is just as important as external – and here’s how to improve it. At this point, we’ve all heard of burnout. Some of us have probably experienced it in some form or another – especially as most of us are putting in an extra two hours on average each day while working from home. Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week.
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