Thu.May 28, 2020

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy.

Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option.

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Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other.

Take 5 with Matthew Della Croce

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Comms Best Practices

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Multiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards

ImPRessions - Crenshaw Communications

We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers.

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How to pitch in 2020, backed by statistics

Muck Rack

How to pitch in 2020, backed by statistics

Don’t miss next week’s Top Women in HR Awards entry deadline

PR Daily

Ragan will recognize the influential women in HR. Nominate yourself, your clients or your colleagues by next Wednesday, June 3! The post Don’t miss next week’s Top Women in HR Awards entry deadline appeared first on PR Daily. Ragan Awards

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Résumés and Relationships: Advice for New Graduates Hoping to Enter Public Relations

PRSay

Even in the best of times, young people graduating from college might struggle to distinguish themselves from the competition and land coveted jobs in public relations. Now, as the coronavirus shutdown pummels the job market, barriers to employment seem higher than ever.

EasyJet, CBS News and Delta announce layoffs, Las Vegas resort chief offers free flights, and Gucci cuts down on fashion shows

PR Daily

Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

If the building’s on fire: pick up the phone

Prakkypedia

When it comes to communication, choice of channel is one of the factors that determine whether your communication is a success or a failure.

How to build a brain-friendly work environment after COVID-19

PR Daily

Follow this expert advice to maintain and sharpen your mind and well-being for our new frontiers ahead. We’re gearing up to go back to work—gradually.

Social media best practices to consider during times of crisis

Agility PR Solutions

Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. Followers share their time reading, commenting and liking. That engagement is priceless.

Five Tips to Prevent Zoom Fatigue PR Blunders 

Barokas

Are you tired all the time? Taking more naps than seems healthy and normal? Confused about the cause of your uncharacteristic exhaustion—especially considering all of the extra downtime you’ve had over the last two months?

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 ways companies are giving back during the COVID crisis

Agility PR Solutions

The world is facing unprecedented economic and health challenges as the COVID-19 pandemic continues to infect thousands of people.

Cision UK In Conversation With. Ed Needham

Cision

Ed Needham, former Managing Editor at Rolling Stone, launched Strong Words magazine to write about books in an "interesting, entertaining and useful" way. He spoke to Cision about working in lockdown. Media Blog

Are businesses out of touch with employee challenges while they’re working from home?

Agility PR Solutions

Businesses around the globe have struggled through handling remote workforces in a trial-and-error fashion since the COVID crisis began, with some companies having more success than others.

UK Media Moves including the New Statesman, the FT, React News and more!

Cision

David Tomchak will be Head of Digital and Innovation at the New Statesman, Myles McCormick is now US Energy Reporter for the FT, and Guy Montague-Jones is appointed Analysis Editor at React News. Media Blog

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Take 5 with Matthew Della Croce

TrendKite

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around

10 Tips for Covering a Virtual Event

Cision

As the meeting landscape shifts, these best practices will help journalists navigate whatever the event world’s new normal becomes. Media Blog

10 Tips for Covering a Virtual Event

TrendKite

As the meeting landscape shifts, these best practices will help journalists navigate whatever the event world’s new normal becomes

Media Moves at Newsweek & Law360, The New York Times Names New Children’s Book Editor

Cision

Elizabeth Crisp joins Newsweek, Jon Steingart, Jennifer Doherty new at Law360, and more. Media Blog

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Media Moves at Newsweek & Law360, The New York Times Names New Children’s Book Editor

TrendKite

Elizabeth Crisp joins Newsweek, Jon Steingart, Jennifer Doherty new at Law360, and more

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Bring Businesses to Consumers’ Homes

5W PR

It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries.

UK Media Moves including the New Statesman, the FT, React News and more!

TrendKite

David Tomchak will be Head of Digital and Innovation at the New Statesman, Myles McCormick is now US Energy Reporter for the FT, and Guy Montague-Jones is appointed Analysis Editor at React News

How to Use Brand Apps as a Marketing Tool

Prowly

Brand marketing is a business scope where keeping up with the times is crucial. Using outdated and expensive marketing tools, such as TV ads, results in low efficiency of promotional campaigns. If you want to be effective in 2020, you need to go mobile.

Cision UK In Conversation With. Ed Needham

TrendKite

Ed Needham, former Managing Editor at Rolling Stone, launched Strong Words magazine to write about books in an "interesting, entertaining and useful" way. He spoke to Cision about working in lockdown

PR Through Podcasts

PR for Anyone

Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer.

#HMATurns40 Years in Review – The 1990s

HMA Public Relations

It's #ThrowbackThursday! To celebrate our 40 years in business, we are taking a trip down memory lane to the 1990s! Click the link for a blast form the past and to learn more about HMA's rich history. HMATurns40 The post #HMATurns40 Years in Review – The 1990s appeared first on HMA Public Relations. 40th Anniversary Featured HMA Public Relations PR and HMA PR 1990s Abbie Fink Alison Bailin HMA history Scott Hanson Throwback Thursday

Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

The Hoffman Agency

By Mark Pinsent, Managing Director, Hoffman Europe. As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small.

Infographic: The best and worst email signoffs during COVID-19

PR Daily

How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf. What’s the best way to end your email when everything is upended by the COVID-19 crisis?