ImPRessions - Crenshaw Communications
MAY 28, 2020
In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. .
Cision
MAY 28, 2020
Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.
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Business Wire
MAY 28, 2020
One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. The need for progressive action is perhaps best summed up by a quote from Helen Keller, who understood isolation better than most.
Ronn Torossian
MAY 28, 2020
With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other. However, there’s one platform where this doesn’t seem to […]. The post Digital Marketing During the Pandemic appeared first on.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
MAY 28, 2020
We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. The first round of voting ends June 5 and finalists are announced 10 days later. The winners will be honored at Adweek’s virtual NexTech event on July 30.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
MAY 28, 2020
Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer. It’s important to do your homework and find podcasts where your ideal customer is.
Cision
MAY 28, 2020
Ed Needham, former Managing Editor at Rolling Stone, launched Strong Words magazine to write about books in an "interesting, entertaining and useful" way. He spoke to Cision about working in lockdown.
Prowly
MAY 28, 2020
Brand marketing is a business scope where keeping up with the times is crucial. Using outdated and expensive marketing tools, such as TV ads, results in low efficiency of promotional campaigns. If you want to be effective in 2020, you need to go mobile. The share of mobile Internet users is consistently growing, so a […]. The post How to Use Brand Apps as a Marketing Tool appeared first on Prowly Magazine.
Cision
MAY 28, 2020
David Tomchak will be Head of Digital and Innovation at the New Statesman, Myles McCormick is now US Energy Reporter for the FT, and Guy Montague-Jones is appointed Analysis Editor at React News.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 28, 2020
Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. Followers share their time reading, commenting and liking. That engagement is priceless. While finding the “right” words during this time may prove difficult, it’s no time for social media distancing. Now’s the time to return the […].
Cision
MAY 28, 2020
As the meeting landscape shifts, these best practices will help journalists navigate whatever the event world’s new normal becomes.
Prakkypedia
MAY 28, 2020
When it comes to communication, choice of channel is one of the factors that determine whether your communication is a success or a failure. I don’t want to jump on any bandwagon and criticise South Australia’s official COVID-19 response, but a story that emerged in the media yesterday is the perfect example of choosing the wrong channel. SA’s COVID-19 response has been widely lauded, with a string of days where we’ve had no cases and no COVID patients in hospital.
Barokas
MAY 28, 2020
Are you tired all the time? Taking more naps than seems healthy and normal? Confused about the cause of your uncharacteristic exhaustion—especially considering all of the extra downtime you’ve had over the last two months? If so you might be suffering from Zoom fatigue—a new phenomenon sweeping the tens of millions of people who have traded their bustling offices and team building lunches for video meetings and virtual happy hours.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
MAY 28, 2020
Elizabeth Crisp joins Newsweek, Jon Steingart, Jennifer Doherty new at Law360, and more.
5W PR
MAY 28, 2020
It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation.
Muck Rack
MAY 28, 2020
How to pitch in 2020, backed by statistics
Agility PR Solutions
MAY 28, 2020
The world is facing unprecedented economic and health challenges as the COVID-19 pandemic continues to infect thousands of people. Companies around the world have been faced with the challenge of adapting to rapidly changing economic conditions, the need to protect workers from health risks, governmental restrictions and a host of supply-line and logistical challenges.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Hoffman Agency
MAY 28, 2020
By Mark Pinsent, Managing Director, Hoffman Europe. As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centered on doing exactly that, we’ve seen a quick shift to virtual, online events that would have previously taken place IRL (that’s ‘in real life’ btw, and that’s ‘by the way’, btw).
Agility PR Solutions
MAY 28, 2020
Businesses around the globe have struggled through handling remote workforces in a trial-and-error fashion since the COVID crisis began, with some companies having more success than others. New research from employee success platform Peakon now finds that 19 percent of the global workforce feel their notions about their productivity and workload are not on the […].
HMA Public Relations
MAY 28, 2020
It's #ThrowbackThursday! To celebrate our 40 years in business, we are taking a trip down memory lane to the 1990s! Click the link for a blast form the past and to learn more about HMA's rich history. #HMATurns40 The post #HMATurns40 Years in Review – The 1990s appeared first on HMA Public Relations.
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