ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Fully 86% of B2B marketers combine paid and organic social tactics.

Social Media 344

Social Media Media B2B Leadership 344

Business Wire

OCTOBER 1, 2020

To think, under the fog of a global pandemic, social unrest and economic duress, we started a decade that, in a look back years from now, could rank as the year we not only just talked about but acted the most on the initialism that’s just about everywhere in the business community. Those initials are E, S, and G.

Blogging 195

Blogging Community Publicity 195

Ronn Torossian

OCTOBER 1, 2020

Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. It combines the ideas of social sciences and commercial marketing, and it’s an effective tool to influence behavior in a cost-effective and sustainable manner. People come across social […].

Marketing 195

Marketing Tools Social Media Strategy 195

Cision

OCTOBER 1, 2020

We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live.

Marketing 250

Marketing 250

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

OCTOBER 1, 2020

Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it. Several people in my network have experienced significant issues with mood swings and acute mental health issues in the past two weeks. Anger, anxiety, and depression are all common. I chair a networking group of entrepreneurs. Earlier this week a manager described his team as going feral.

Crisis Management 208

Crisis Management Crisis Crisis Communications System 208

Agility PR Solutions

OCTOBER 1, 2020

We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses large and small. The benefits of technology for business owners are numerous. Not […].

Tools 157

Tools Consumer Technology Marketing 157

PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow. This practice is very common on radio and with podcasts. Some new podcast hosts will read the questions verbatim but for most hosts, they are just to help the flow of the interview.

Interviews 130

Interviews Publicity Communications Television 130

Agility PR Solutions

OCTOBER 1, 2020

The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes. Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a lawsuit, or there has been a health hazard, […]. The post Surviving a PR crisis, from first steps to resolution appeared first on Agility PR Solutions.

Crisis 153

Crisis Social Media Media Analysis 153

Cision

OCTOBER 1, 2020

Arabella Greenhill now Fashion Director-at-Large at Stylist; Graham Norwood takes on new responsibilities at Angels Media; The Independent launches Spanish-language website.

Fashion 120

Fashion Media Blogging 120

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

OCTOBER 1, 2020

Video. We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. But, LinkedIn? That’s been a different story. Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos.

LinkedIn 128

LinkedIn Video Trends Company 128

Inbound PR

OCTOBER 1, 2020

This is not going to be one of the typical posts on this blog. I'm not going to cover PR, marketing, customer success or project management. Instead, I'm going to talk about something far more personal - decisions and choices I've made to live a little bit of a greener and less wasteful life. I've always been interested in sustainability but more from the business side of things.

Blogging 113

Blogging Marketing 113

PRSay

OCTOBER 1, 2020

A profession has a responsibility to engage in public service — especially in times of crisis. This year surely meets that criterion: a raging pandemic, a shattered economy, a divided national polity. The year 2020 has rightly been called an annus miserabilis , Latin for “a miserable year.”. During these troubled times, PRSA, its individual members and PR practitioners nationwide have undertaken a host of pro bono public service responsibilities.

Nonprofit 107

Nonprofit Publicity Government Policies 107

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19. Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do.

Survey 99

Survey Trends Marketing Creativity 99

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

5W PR

OCTOBER 1, 2020

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re also able to compare their strategies with the best industry brands. This is how digital marketers can keep track of the overall brand image and prioritize digital investments according to the company’s biggest digital marketing opportunities – whether they are in already established or

Advertising 88

Advertising Advertising Measurement Facebook 88

The Stalwart Blog

OCTOBER 1, 2020

I hate to say this, but I think we’re about ready to hit the second wave of unemployment crisis. as a result of COVID-19. Just last week Disney said they’re laying off combine 28,000 workers from its Disney World. and Disneyland properties. We saw American and United Airlines also announced that they are effectively furloughing, if not completely letting go, tens of thousands of workers themselves.

Communications 78

Communications Airlines Employee Crisis 78

Agility PR Solutions

OCTOBER 1, 2020

As the holiday shopping season kicks off in a most unique retail landscape, consumers are at a tipping point for immersive experiences in digital commerce, according to new global research from Accenture Interactive. The firm’s new report, Try It. Trust It. Buy It., explores how immersive technologies such as augmented and virtual reality and 3D […].

Technology 78

Technology Retail Consumer Report 78

Muck Rack

OCTOBER 1, 2020

How to set up effective media alerts: 3 PR pros share their strategies

Strategy 110

Strategy How To Media 110

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PR Conversations

OCTOBER 1, 2020

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. It is asserted that machine learning will enable more and more routine tasks to be automated, whilst practitioners will concentrate on strategic matters, such as building relationships. Yet, this distinction between tactical and strategic, technician and management reflects a traditional 20 th century, mechanistic way of thinking.

Publicity 70

Publicity Strategy Handbook Analytics 70

HMA Public Relations

OCTOBER 1, 2020

With about one month until election day, many of our phones, TV's and mailboxes have been flooded with campaign promises of candidates. But how effective are these measures? During HMA's 40 year history, we've been nonpartisan in our public relations campaigns to evaluate each opportunity. Read more from Abbie about this strategy by clicking the link.

Marketing 40

Marketing Measurement Strategy Publicity 40

Practical Law Construction

OCTOBER 1, 2020

Hot on the heels of the Supreme Court’s decision in Bresco Electrical Services Ltd v Michael J Lonsdale (Electrical) Ltd , in what may be the first summary judgment to enforce an adjudicator’s decision in favour of a party in administration, we have successfully represented the claimant in Styles and Wood Ltd (in administration) (S&W) v GE CIF Trustees Ltd.

Company 72

Company Insurance Insurance Policies 72