Thu.Jun 20, 2019

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ?

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate.

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5 writing secrets to bolster your email campaigns

PR Daily

A well-written subject line can be the difference between rising to the top of the inbox or going straight to the trash bin. Here are some tips. This article originally appeared on PR Daily in June of 2018.

Tips for maximizing retargeting efforts to increase customer conversions

Agility PR Solutions

The marketing campaign got to Jane. She clicked on a social media ad for a stylish new dress that looked like it would fit her perfectly. She added the dress to her shopping cart and clicked through to check out the final damage with tax and shipping.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry. The communications landscape is becoming ever more digital—and rife with potential pitfalls.

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Are you following these do’s and don’ts of brand journalism?

PR Daily

Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable. There’s a lot of content out there, and as a senior communicator, you’re responsible for ensuring your organization’s stories don’t get lost in the shuffle.

4 Ways to Make a Splash This Summer With Sizzling Content


In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging.

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7 techniques for guiding a scintillating panel discussion

PR Daily

As a moderator, you can follow a staid format and have all your panelists nodding in agreement—and your audience nodding off. These approaches will help juice things up. At most conferences, the panel discussions are terribly boring.

What can past PR Crises teach us about planning for future snafus?


[…]. The post What can past PR Crises teach us about planning for future snafus? appeared first on NewsWhip. Brands Communications & PR

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Share your winning nonprofit campaigns and partnerships

PR Daily

Was your corporate partnership beneficial to both parties? Did an influencer help deliver your message? Share your success by entering PR Daily’s Nonprofit PR Awards. The post Share your winning nonprofit campaigns and partnerships appeared first on PR Daily. PR Daily Awards

Self-Employment in America 2019 – Q&A with Matt Baker

Solo PR Pro

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report.

How KWT Global uses Muck Rack to achieve their PR goals

Muck Rack

How KWT Global uses Muck Rack to achieve their PR goals


On Capitol Hill, hero pilot slams Boeing over 737 Max

PR Daily

‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors. If Boeing was hoping for veteran pilots to help it recover from its tailspin, it was wrong. In addressing a congressional committee, retired Capt.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Five top tips on how to improve engagement on LinkedIn


LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case.

In Brands We Trust

HMA Public Relations

Edelman’s annual Trust Barometer Special Report notes that people’s expectations of brands are evolving. Learn more about key takeaways from the study. The post In Brands We Trust appeared first on HMA Public Relations. PR and HMA PR Abbie S.

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Leeds based communications agency, Prohibition has appointed three new members to its team following a period of significant growth.

3 ways good PR habits improve your search engine optimization

Axia PR

How to easily boost your company’s SEO. Many companies want to believe that search engine optimization is a thing of the past. This is far from true. Google changed its algorithm. So, while SEO has changed, it remains a critical factor in your company’s ranking on Google. SEO Owned media

Stop, thief! They ripped my words right off the page

PR in High Definition

Picture yourself at work. You get an email from a journalist accusing you of plagiarising someone else’s work – basically stealing. This happened to me recently. I had submitted an opinion piece – just like this.

AI widening the success gap between CX leaders & laggards—and it may never close

Agility PR Solutions

In these technological times, the savviest brands and businesses are able to stay ahead of the pack when it comes to employing the latest strategic and tactical tools and mindsets. And those with the most mature strategy—including making customer experience (CX) an organizational priority and leveraging omnichannel and AI technologies—see an increase in revenue and […].

PR and ABM: The perfect marriage

PR in High Definition

It’s a few days until my wedding so I apologise in advance for these analogies, but I’ve often thought that PR and ABM should be joined in holy matrimony.

How to Do Your Own Market Research

Maine PR Maven

Nancy Marshall interviews experts across all fronts in communication, marketing and public relations on The PR Maven® Podcast. Her guests offer great advice for business owners, entrepreneurs and those just starting out in their careers.

Tool of the Month: Jumbo

PR in High Definition

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Advice Round-Up for Entrepreneurs

Maine PR Maven

Nancy’s podcasts feature guests who have started their own companies or agencies, or who are professionals in the communications fields, and they’ve all shared great advice, especially for those just starting out in their careers.

And finally… Time to DIG out your sunglasses?

PR in High Definition

It looks like sunshine won’t be the only thing motivating us to head outside this summer, but you’ll still be glued to your screens. Two years ago, we were hit with Pokémon Go fever and we’ve since seen a few reincarnations (such as Wizards Unite ), but it looks like this latest release is set to be the real winner – and for any Minecraft fans out there it will certainly be up your street! Minecraft Earth , the augmented reality version of the beloved game is coming soon.

Infographic: How influencers make their money

PR Daily

In order to partner with these internet personalities, marketers must fully understand the business model. Here’s how these valuable voices say they get paid. Influencer marketing has become an essential messaging channel for marketers and PR pros.

How to Become a Media Darling

Flack's Revenge

This post originally appeared on Business2community. Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay.

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4 Ways to Boost Your PR Campaign With Influencers

Flack Me

Category: Flack Me Summary: Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI


Boris Johnson and what brands can learn from him

Mark My Words

Key learnings: Fame is generated by creating chaos. Power is consolidated by preserving discipline. The M25 metropolitan bubble is real. All publicity is good publicity. The public forget the specifics but remember the emotion.

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