ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. This summer, sitting on the sidelines and keeping your same routine won’t cut it. See how ramping up your team’s content marketing strategy can drive eyes to your content and help your brand shine. 1.

SEO 146

SEO Content Marketing Video Strategy 146

Agility PR Solutions

JUNE 20, 2019

The marketing campaign got to Jane. She clicked on a social media ad for a stylish new dress that looked like it would fit her perfectly. She added the dress to her shopping cart and clicked through to check out the final damage with tax and shipping. Although Jane could afford to make the purchase, […]. The post Tips for maximizing retargeting efforts to increase customer conversions appeared first on Agility PR Solutions.

Social Media 104

Social Media Marketing Media Analysis 104

NewsWhip

JUNE 20, 2019

[…]. The post What can past PR Crises teach us about planning for future snafus? appeared first on NewsWhip.

Brand 88

Brand Branding Communications 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 20, 2019

Comms pros will be happy to know that recruiting in the creative and marketing fields is expected to intensify during the remainder of the year, new research from staffing firm The Creative Group shows. According to the firm’s latest State of Creative Hiringdata, 75 percent of advertising and marketing hiring decision makers anticipate expanding their […].

Creativity 98

Creativity Company Advertising Advertising 98

Agility PR Solutions

JUNE 20, 2019

In these technological times, the savviest brands and businesses are able to stay ahead of the pack when it comes to employing the latest strategic and tactical tools and mindsets. And those with the most mature strategy—including making customer experience (CX) an organizational priority and leveraging omnichannel and AI technologies—see an increase in revenue and […].

Technology 60

Technology Tools Strategy Brand 60

Prohibition

JUNE 20, 2019

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. However, ensuring that your content is suitable for the platform and your audience is key as this will help engagement levels increase.

LinkedIn 63

LinkedIn How To Employee Social Media 63

Inbound PR

JUNE 20, 2019

One of the most popular buzzwords nowadays is customer-first or putting your customer at the centre of every business decision and activity. I stand behind it. The Inbound PR methodology preaches this customer or as I call it persona-first thinking and in fact doesn't really work without it. Far too many businesses are still putting their products and services first when it comes to their marketing, sales and communications decisions even though they say they're customer-centric.

Technology 51

Technology Communications Marketing Brand 51

Prohibition

JUNE 20, 2019

Leeds based communications agency, Prohibition has appointed three new members to its team following a period of significant growth. The news comes following another record year for the Integrated PR specialist, which only last month was listed for the first time in PR Week’s Top 150 consultancies in the UK and has also recently been recognised for two prestigious marketing awards, including Best Small PR Agency, and Best Integrated Campaign 2019, as well as winning three new clients.

Agency 54

Agency Creativity Study Social Media 54

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

JUNE 20, 2019

How to easily boost your company’s SEO. Many companies want to believe that search engine optimization is a thing of the past. This is far from true. Google changed its algorithm. So, while SEO has changed, it remains a critical factor in your company’s ranking on Google.

Engineering 48

Engineering SEO Google Company 48

PR in High Definition

JUNE 20, 2019

Picture yourself at work. You get an email from a journalist accusing you of plagiarising someone else’s work – basically stealing. This happened to me recently. I had submitted an opinion piece – just like this. I couldn’t believe the accusation – I’ve even blogged about the harm that plagiarism causes. It turns out that someone had copied paragraphs I’d created previously, ‘reproduced’ it as their own, and their work was already published.

Reputation 48

Reputation Education Communications Blogging 48

Muck Rack

JUNE 20, 2019

How KWT Global uses Muck Rack to achieve their PR goals

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PR in High Definition

JUNE 20, 2019

It’s a few days until my wedding so I apologise in advance for these analogies, but I’ve often thought that PR and ABM should be joined in holy matrimony. Public Relations and Account-Based Marketing work as a pair and can certainly make beautiful content babies together, so why are teams still operating separately? We are gathered here together…. ABM is a strategic marketing approach, largely adopted by B2B businesses in IT, services and consultancies, whereby an organisation communicates with

Banking 48

Banking Course Storytelling B2B 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

JUNE 20, 2019

Edelman’s annual Trust Barometer Special Report notes that people’s expectations of brands are evolving. Learn more about key takeaways from the study. The post In Brands We Trust appeared first on HMA Public Relations.

Brand 43

Brand Branding Study Report 43

PR in High Definition

JUNE 20, 2019

Cambridge Analytica, Huawei and the GDPR, of course, have all helped to bring data privacy into the spotlight and people are becoming more wary of how companies are collecting and using their data (Just check out our client, the Internet Society’s, latest report on consumers’ security concerns with IoT devices – it turns out we think Alexa is pretty creepy!).

Tools 48

Tools Privacy Data Google 48

Flack's Revenge

JUNE 20, 2019

This post originally appeared on Business2community. Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay. So why do media latch onto certain topics, personalities, companies and. brands? Given that reporters, with varying degrees of editorial. oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest

How To 120

How To Media B2B Pitching 120

PR in High Definition

JUNE 20, 2019

It looks like sunshine won’t be the only thing motivating us to head outside this summer, but you’ll still be glued to your screens. Two years ago, we were hit with Pokémon Go fever and we’ve since seen a few reincarnations (such as Wizards Unite ), but it looks like this latest release is set to be the real winner – and for any Minecraft fans out there it will certainly be up your street!

Creativity 48

Creativity Technology Communications Blogging 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Mark My Words

JUNE 20, 2019

Key learnings: Fame is generated by creating chaos. Power is consolidated by preserving discipline. The M25 metropolitan bubble is real. All publicity is good publicity. The public forget the specifics but remember the emotion. Although Churchill will always be known for his peerless rhetoric on all manner of subjects it is his political motto that his distorted descendants mimic.

Brand 68

Brand Branding Journalism Leadership 68