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Corporate Reputation: PROVE IT With Stats, Not Adjectives

Reputation Us

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

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How to Spy on Your Competition & Steal Their Secrets

Cision

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198
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Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! We launched our very first ebook in January. Marketwired released a fun infographic on the 2015 PR Wish List. Happy weekend!

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e.

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How PR Can Help Build An Organic Audience

Cision

This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics.

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5 technologies that will change how you do PR

Presspage

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. Download our latest eBook! The second change will be the rise of interactive email.

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Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

PR 20/20

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While it may seem like we’re living in a harmonious land of checklists and ebooks, let’s take a step back to reality. Repurposed Ebooks, Infographics or Whitepapers.

eBook 48