The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Sword and the Script
DECEMBER 28, 2022
34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e.
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