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Is That Client Worth Pursuing? How to Pre-Qualify Prospects

Solo PR Pro

In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire). As a solopreneur depending on client work and growth to survive, it can be easy to jump at every new opportunity, be it for financial reasons or otherwise.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”.

SEO 135
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5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. To find out what content blend your audience likes, you’ll need to measure your marketing efforts to determine how you’re doing.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” to $109 million.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. c) Financial transaction releases do not underperform.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136
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5 Ways to Use Press Release Reporting to Create Newsworthy Content

Beyond PR

From identifying a newsworthy story and determining the time of day that secures the most views to crafting a tweetable headline and choosing attention-grabbing multimedia, a lot goes into writing and distributing successful press releases. Engagement can be a tricky stat to measure, as it can encompass a large number of actions.

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