PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M.

Ethics 40

Ethics Meeting Software Policies 40

Bad Pitch Blog

OCTOBER 24, 2007

So I picked “3 things you should know before you write a cover letter.” 1) Making the Cut: The first person to read your cover letter is looking for a reason to NOT interview you. 2) Going Beyond the Degree: A resume is an emotional document. We sweat every line and our degree is the crown jewel of this document.

Pitching 44

Pitching Ethics Interviews Blogging 44

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. During those interviews, you should have spoken to customers about your competitors.

Strategy 99

Strategy Brand Branding How To 99

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Waxing UnLyrical

NOVEMBER 11, 2010

Until his health started failing (he suffered two heart attacks), he awoke religiously with the sun, had an impeccable work ethic and, above all, put family first. Mark as read Approve comment Hello Shona, Thank you so much for writing this, I know it will have been hard to do. He was also one of the most disciplined people I knew.

Facebook 105

Facebook Twitter Transportation Measurement 105

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 82

Ethics Publicity Guidelines Technology 82

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. Social is sophisticated.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. In Our Turn , Kirstene Stewart writes that trust and respect from employees aren’t things you can demand—they have to be earned.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Not much has changed. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115