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Newsjacking – An SEOs approach to improving rankings

Buzzstream

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. For example.

SEO 71
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The Wildfire way of measurement in PR

Wildfire

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

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Big Changes Ahead in the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The Challenge. The growth will come from new deliverables.

Industry 113
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Big Changes Ahead for the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The Challenge. The growth will come from new deliverables.

Industry 100
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The Scale of Change in the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The Challenge. The growth will come from new deliverables.

Industry 100
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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week.

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Understanding SEO. Today, everything is measurable and measured.