The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Pitching Via Twitter.

Twitter 100

Twitter Media Relations How To Media 100

Buzzstream

APRIL 25, 2024

Search Engine Journal has a great breakdown of this topic.) For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. Craft Your Pitch First, click on the Sequences tab in the top navigation bar.

Brand 62

Brand Branding How To SEO 62

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. It makes it harder to get stories into news media.

Print 60

Print Newspapers Media Advertising 60

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. They have previously offered re-targeting based on earned media audiences, which is rather novel.

Software 118

Software Case Study Advertising Advertising 118

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She is a social media, SEO, Internet marketing and blogging consultant.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Why Build Your Own Media List? Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Lauri Pehar Borsh

AUGUST 12, 2015

You have not researched the media. If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Think of the single person who goes around a club or social setting handing his or her number out to EVERYONE. Build a social media following.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You have not researched the media. If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Think of the single person who goes around a club or social setting handing his or her number out to EVERYONE. Build a social media following.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Enlightened Self-Interest: The Pitch Email. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. This social media strategy template might be helpful when planning your content. Earned Media: This is where our traditional PR skills come into play. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100