Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. PR is suddenly sexy again. I throw out a challenge to veteran PR professionals.

6 metrics to track when measuring digital PR

PR Daily

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working? One of the goals of digital PR is to improve brand awareness.

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Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

6 metrics to track when measuring digital PR

PR Daily

How do you really know if your digital PR is working? Campaigns without metrics are akin to playing darts into a pitch-black room—you may feel like you aimed well, but you never really know whether you hit the bullseye. Following up on media placements is a crucial step.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Craft a video pitch.

3 ways to detect a digital PR crisis early

PR Daily

Want to quash social media rumors and protect your corporate reputation? Good news: You can detect social media crises—before they happen, says James E. Brian Pittman is a consultant to Ragan Communications and webinar manager for PR Daily’s PR University.

How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. Digital PR agencies can be the most powerful allies for startups.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . In my experience, it brought a clear decline in social sharing. by Frank Strong.

What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Social media MASSIVELY outweighs the other three, in terms of search popularity.

When and how to follow up your PR pitch

PR Daily

A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. It’s an age-old PR debate: Should you follow up your media pitch? I spoke with some PR pros (and a few journalists) to get their best advice on following up.

My Alternative to the Suddenly Expensive iStockPhoto.com

Rock the Status Quo

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Digital PR Blogging content marketing Social Media

How Fake News Affects PR

The Proactive Report

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Fake news hurts PR by lessening trust in all media.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Monitoring Media Lists. Pitching Via Twitter.

How social fits into pitching

TrendKite

By now you've seen the statistic that PR pros outnumber journalists 5 to 1. That's a lot of noise in the form of mismatched, poorly researched pitches in an inbox to wade through every day. How can social media help? Tapping social media for PR research.

Make PR Great Again.

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Make PR Great Again. appeared first on PR News Blog.

Let’s Make Public Relations More Relevant

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Let’s Make Public Relations More Relevant appeared first on PR News Blog.

3 PR Trends to Watch in 2018

The Proactive Report

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Data Driven PR. And every part of your PR plan should be data-driven now.

Trends 152

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Follow them on social media.

The 5 Most Important Questions to Ask Before Pitching a Publisher

Buzzstream

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Question #1: What am I pitching?

3 Digital Tools That Improve PR

The Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. A digital newsroom. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. The larger the company, the bigger the expectations journalists will have of their digital newsroom. I’d also suggest adding social media feeds to it.

How To 253

9 productive activities for PR pros during a summer lull

PR Daily

Here’s what PR pros can do with the downtime in slower summer months. We asked a few PR and communications pros for some ideas. Laura Moore, social media strategist. “We Katheryn Watson, digital PR manager, Kaizen Agency. Social media.

The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look at industry association social media platforms.

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Digital PR

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. You might think twice, though, about pitching them via Twitter or Facebook. It’s a challenging time for PR pros and journalists alike. Media relations.

3 essentials for building a new influencer strategy

PR Daily

Social media celebrities and their agents might promise big returns on their services, but how much of a boost should you expect? RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Which social channels do they use?

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media.

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. ” Pew Stateo f the Media 2016. MEDIA RELATION TIPS FOR 2017.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Along with earned media visibility and recognition, awards build credibility and authority. Your PR agency or team should keep a database of relevant awards programs.

PR pros predict which industry trends will matter most in 2019

PR Daily

With every new year it’s important for PR professionals to reflect on the prior 12 months’ successes and failures—and to prepare for what the coming year might bring. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

Hey, Influencer, Will You Help Me Do These 10,000 Things?

Rock the Status Quo

Like many people who are extremely active on social media, people bombard me with requests. They want to use me as a media platform. The Problem With His Pitch Even if I WERE (was?) a media platform, this pitch is still poorly done.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. How can marketers and PR pros improve their visual content? Q5: Why are visuals important when pitching the media?

How Content Makes Loyal Fans: Part One

The Proactive Report

You also need content that’s visible in social media. Get it out there and amplify it in any way possible – promote it on your own social media channels. Pay for social ads aimed at a targeted audience.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. How can marketers and PR pros improve their visual content? For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Q5: Why are visuals important when pitching the media? No news media outlet is just one platform.