Perceptions of Digital PR

Buzzstream

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. 72% of entrepreneurs believed digital PR is very to extremely important in the age of COVID-19. Implementing Digital PR. Do Entrepreneurs Understand Digital PR?

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Even if marketing owns email, not the PR department, it can’t hurt to use it to promote awareness of when a client is in the news, right? Roses Are Red Violets Are Blue Spin Really Sucks But Our PR Knowledge is True ( Spin Sucks Scavengers , in case you missed it – KNOWLEDGE is the word you are looking for today!

eBook 192

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Huge expectation that digital budgets will grow over the next 12 months.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. That’s when you can use the data in this excellent infographic about content tactics. Digital PR Online PR digital PR online PR strategy

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. That’s when you can use the data in this excellent infographic about content tactics. Digital PR Online PR digital PR online PR strategy

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Digital PR Online PR online PR public relations social media strategy strategy

Digital PR pros’ toughest challenges

PR Daily

The agency JBH perfectly summarizes eight of the top challenges that digital PR pros face: 1. PR pros are drowning in data. For more on these challenges—along with tips on how to combat them—check out JBH’s infographic below and let us know if you think that digital PR is getting harder The public relations profession has never had it easier.

Canva for Infographics Video Tutorial

The Proactive Report

Every PR or communications pro should know how to use the easy design tools available now. Data visualization is hot right now and the media loves infographics. this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial video80%+ of editors and publishers want good visuals with their news content.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. The Guardian reports on the BBC cuts by stating: Some of the savings – £12m – will be reinvested in digital platforms and enhancing the BBC’s original journalism. So we have ascertained that the future is still digital.

Infographic: How marketers can make the most of augmented reality

PR Daily

Marketers and PR pros are constantly looking for an edge—something to help them cut through the overwhelming chatter that drowns out many messages. Unlike virtual reality, which attempts to create an immersive digital experience, augmented reality overlays digital information onto real-life situations to enhance the audience experience. RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Marketing PR infographic infographics

Infographic: The future of marketing in 2019

PR Daily

For the second year in a row, Pan Communications asked chief marketing officers and influencers where they believe marketing is headed as the new year rolls around and compiled their responses in this infographic. Digital PR and Marketing Award s.

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Most disturbing is the omission of the need for PR talent to have visual content skills. And this is certainly true of PR and Communication majors.

Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

RELATED: We're recognizing the brightest minds in digital PR and social media. ]. SocialPubli compiled data from its “ 2018 Global Micro-Influencer Study ” into an infographic with statistics brand managers should be aware of in 2019. For more reasons why you should be considering social media influencers with smaller viewer numbers for your marketing campaigns, consult the full infographic.

Infographic: How you should invest in video in 2019

PR Daily

RELATED: We're recognizing the brightest minds in digital PR and social media. ]. This infographic from Renderforest offers thoughts on the best way to use video in 2019, along with statistics for those skeptical about video’s usefulness. To learn all about how video can help highlight your organization and deliver your messages this year, read the full infographic. The post Infographic: How you should invest in video in 2019 appeared first on PR Daily.

Video 101

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

Trends 160

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. Illusive Networks Interactive Infographic, Merritt Group. USE OF DIGITAL & SOCIAL MEDIA FOR. Columbia Gas, Nickerson PR. PR Campaign.

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. PR Lessons . Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. Digital PR Online PR digital PR listening monitoring online PR social intellilgence social media strategy trainingHere the top 10 insights from the report. Trust in Authorities is Eroding Worldwide.

System 140

Top 5 Digital Skills to Learn in 2018

The Proactive Report

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

SMART News Content

The Proactive Report

And this way, the PR industry becomes a partner in communicating truthful and factual information.” SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Infographics are liked and shared on social media 3X more than other any other type of content. For more Digital PR Tips s ubscribe here. Over the past ten years the news media has been under a great deal of pressure.

Reddit 116

How to Create a Media Kit

5W PR

In March 2020, digital newsroom designer pr.co In today’s world, especially in light of the COVID-19 pandemic, business is becoming increasingly digital. Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. A digital media kit also gives complete control over the media that journalists will use in their coverage of a brand. In the digital age, trust is the biggest component for a successful business.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

Trends 109

Create More Content…. Without Actually Creating More

Rock the Status Quo

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Each guest post opportunity has been carefully selected to fit my target audience for the book and fitting into my overall PR strategy for the launch. Maybe these great infographics will inspire you. Digital PR

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

Trends 100

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. That’s something PR practitioners should be able to grasp quite easily. We know how that works; it’s one of the core functions of PR.

Google 141

How Content Makes Loyal Fans: Part One

The Proactive Report

Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. The post How Content Makes Loyal Fans: Part One appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Content Marketing Digital PR content content marketing digital marketing online PR Online PR strategy

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Q7: Any other tips you have for marketers and PR pros? If your PR or marketing team needs help with, or training in, visual content, give us a call. Digital PR Online PR digital PR online PR photography visual contentEvery Friday we do a Twitter chat on #DigitalPR.

Film 100

#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Q7: Any other tips you have for marketers and PR pros? If your PR or marketing team needs help with, or training in, visual content, give us a call. Digital PR Online PR digital PR online PR photography visual contentEvery Friday we do a Twitter chat on #DigitalPR.

Film 100

Create More Content…. Without Actually Creating More

Rock the Status Quo

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Digital PR

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. As PR professionals, don’t we want our stories out there? Every asset – text, photo, visual, infographic – should be thoughtful. Every asset you share for PR should be reviewed with a critical eye.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. As PR professionals, don’t we want our stories out there? Every asset – text, photo, visual, infographic – should be thoughtful. Every asset you share for PR should be reviewed with a critical eye.

Original Research: B2B Content Sweet Spot

The Proactive Report

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best. Get the Digital PR Tips newsletter every Monday. Content Marketing Online PR content content strategy digital PR internet marketing online PR original research

B2B 122

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. Above The Noise Digital PR

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? So yes, this mobile tipping-point is important to PR. If consumers consider brand content on social (or any other mobile app or site) to be boring and irrelevant, that’s a PR issue. Infographic courtesy of Kargo.com.

Mobile 167

Measurement, Analytics a Hot Skill

The Proactive Report

Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics. Track, measure, and report on results of PR and social media campaigns. This is good news for savvy marketers and PR practitioners who learn these skills – it could lead to a seat at the boardroom table.

PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Earned Media: This is where our traditional PR skills come into play.

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.