Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. That’s when you can use the data in this excellent infographic about content tactics. Digital PR Online PR digital PR online PR strategy

5 Digital PR Tips to Boost Your Business

The Proactive Report

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Every business should have a growth strategy.

Digital PR pros’ toughest challenges

PR Daily

The agency JBH perfectly summarizes eight of the top challenges that digital PR pros face: 1. PR pros are drowning in data. The public relations profession has never had it easier.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. That’s when you can use the data in this excellent infographic about content tactics. Digital PR Online PR digital PR online PR strategy

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Canva for Infographics Video Tutorial

The Proactive Report

Every PR or communications pro should know how to use the easy design tools available now. Data visualization is hot right now and the media loves infographics. this video tutorial will walk you through the basic steps of using Canva to make an infographic.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Infographic: How marketers can make the most of augmented reality

PR Daily

Marketers and PR pros are constantly looking for an edge—something to help them cut through the overwhelming chatter that drowns out many messages. RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Marketing PR infographic infographics

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Most disturbing is the omission of the need for PR talent to have visual content skills. Digital PR digital PR online PR SEO skills talent

Infographic: The future of marketing in 2019

PR Daily

For the second year in a row, Pan Communications asked chief marketing officers and influencers where they believe marketing is headed as the new year rolls around and compiled their responses in this infographic. Digital PR and Marketing Award s.

Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

RELATED: We're recognizing the brightest minds in digital PR and social media. ]. SocialPubli compiled data from its “ 2018 Global Micro-Influencer Study ” into an infographic with statistics brand managers should be aware of in 2019.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. PR Campaign.

Infographic: How you should invest in video in 2019

PR Daily

RELATED: We're recognizing the brightest minds in digital PR and social media. ]. This infographic from Renderforest offers thoughts on the best way to use video in 2019, along with statistics for those skeptical about video’s usefulness.

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PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. PR Lessons . Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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Top 5 Digital Skills to Learn in 2018

The Proactive Report

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018.

SMART News Content

The Proactive Report

And this way, the PR industry becomes a partner in communicating truthful and factual information.” SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. For more Digital PR Tips s ubscribe here.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. One of the ways this affects PR is working with the media and influencers.

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#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Q7: Any other tips you have for marketers and PR pros? If your PR or marketing team needs help with, or training in, visual content, give us a call.

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#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. As PR professionals, don’t we want our stories out there?

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. That’s something PR practitioners should be able to grasp quite easily. We know how that works; it’s one of the core functions of PR.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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Create More Content…. Without Actually Creating More

Rock the Status Quo

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Digital PR

Original Research: B2B Content Sweet Spot

The Proactive Report

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best.

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#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Q7: Any other tips you have for marketers and PR pros? If your PR or marketing team needs help with, or training in, visual content, give us a call. Digital PR Online PR digital PR online PR photography visual contentEvery Friday we do a Twitter chat on #DigitalPR.

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Measurement, Analytics a Hot Skill

The Proactive Report

Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? Infographic courtesy of Kargo.com.

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How Content Makes Loyal Fans: Part One

The Proactive Report

Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. The post How Content Makes Loyal Fans: Part One appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. As PR professionals, don’t we want our stories out there? Every asset – text, photo, visual, infographic – should be thoughtful. Every asset you share for PR should be reviewed with a critical eye.

PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Earned Media: This is where our traditional PR skills come into play.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

Create More Content…. Without Actually Creating More

Rock the Status Quo

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Digital PR

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Digital platforms allow organizations to announce important news or engage audiences with captivating stories.

15 Digital Skills You Need in 2015

The Proactive Report

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR