Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Data-Driven PR Data Pitching SEO 60

Shift Communications

JANUARY 4, 2016

Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. In a word, no. How often is “infographic” tweeted?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Trending on Twitter. along with post content data. Don’t just perform traditional PR, use data-driven PR !

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Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

AUGUST 9, 2017

Or that the people reading the New York Times might not be their buying audience (using FollowerWonk we can easily see whether social shares align with the right titles in Twitter bios). No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media Data B2B Pitching 100

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? Whether you’re engaging in Twitter chats or publishing a new report, you’ll want to keep your audiences engaged. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., for example, has ongoing contributors).

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How To Case Study Conference Web 89

Onclusive

SEPTEMBER 13, 2017

Digital communications attracts and engages customers: What is the New PR? With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. The post Why CEOs Should Invest in PR Attribution and PR Measurement appeared first on AirPR.

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Measurement Data-Driven PR Survey Storytelling 231