Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Thus I couldn’t be more happy with the latest and greatest SHIFT website! The one you’re visiting now. What do you think? Lookin’ good, right? Our business and capabilities have changed A LOT in the past few years.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

MARCH 17, 2015

There are plenty of other examples of automation gone wrong (take the recent hacking of Coca-Cola’s Twitter account by Gawker editors to prove the same case). Data-driven PR does not equate with programmatic thinking. Data-driven is just that—information drives the direction, moves us forward. Photo Credit.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. After the beta, Twitter rolled out 280-character tweets to all users. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

MARCH 11, 2015

Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete? Twitter @jstaadecker. Julie Staadecker. Account Director, Consumer. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Survey 60

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” On the desktop version of Twitter, click settings. It will be helpful to get used to the new changes before Twitter turns this new feature on for you. Enable the feature.

Twitter 60

Twitter Analytics Data Technology 60

Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

Measurement 0

Measurement Mobile Data-Driven PR Analytics 0

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. ” Yea baby! Based in the Washington, D.C.,

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Shift Communications

JANUARY 28, 2019

Whether you’re engaging in Twitter chats or publishing a new report, you’ll want to keep your audiences engaged. Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — and then put together a content calendar that will keep the content flowing on a regular basis. Give them a reason to keep coming back.

How To 89

How To Case Study Conference Web 89

Shift Communications

JULY 19, 2017

He then he goes to Twitter and sees #SharkWeek is trending – but for all the wrong reasons (read: attacks, ruined beach days, lack of dancing skills , etc.). This morning, G.W. woke up and saw a Shark Week promo as he waited for a video to load on YouTube. Odd (and untrue – “I’m a vegan! I don’t eat seals, or Seal for that matter…” G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Both Twitter and Facebook offer limited but free analytics for basic accounts. Luckily, we have a little thing called “the internet” to bridge that gap.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Both Twitter and Facebook offer limited but free analytics for basic accounts. Luckily, we have a little thing called “the internet” to bridge that gap.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Both Twitter and Facebook offer limited but free analytics for basic accounts. Luckily, we have a little thing called “the internet” to bridge that gap.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

AUGUST 9, 2017

Or that the people reading the New York Times might not be their buying audience (using FollowerWonk we can easily see whether social shares align with the right titles in Twitter bios). But, business press coverage does help with overall business awareness, boosts executive ego, attracts investors and keeps the board of directors happy.

Media 100

Media Data B2B Pitching 100

Shift Communications

JUNE 15, 2015

On Twitter, we looked at Favorites and Retweets. Let’s move to Twitter. Hashtags are far more prevalent among the Fortune 10’s tweets: Fortune 10 companes also tweet significantly more than they post to Facebook, with over 12,500 posts to Twitter in a year in close to a 50/50 split. Let’s begin with Facebook.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

JULY 26, 2017

Whether the situation calls for pinning a holding statement to the top of your Twitter account or boosting a Facebook post with a link to more information, social media gives your crisis message a visible and easily accessible platform to live on for the duration of the scenario. In order for G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 16, 2015

” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature. There are times which are better and which are worse; each Twitter account’s results vary because each account’s audience is unique and different.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature. There are times which are better and which are worse; each Twitter account’s results vary because each account’s audience is unique and different.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

MAY 3, 2016

Instagram started filtering content just like Twitter not that long before. Media Lab and Deloitte launched the joint project Data USA. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

Technology 60

Technology Marketing eBook Training 60

Onclusive

SEPTEMBER 13, 2017

Ethan McCarty, Global Head of Employee and Innovation Communications for Bloomberg LP, recently related a powerful example from his IBM days: “We were able to pepper some of those blog entries and and Twitter posts from IBM’s internal industry experts with links to request a demo,” says McCarty. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

JULY 6, 2015

Using the data analysis tool of your choice, understand the size of the data you’re dealing with, then calculate how many samples you’ll need to examine. For example, let’s say you’re looking at Twitter data about Starbucks during the last week. There are approximately 5.48

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

JUNE 22, 2015

We see that for this data set, LinkedIn matters the most (r of.71), 65), then by Twitter (r of.39, To dig a little deeper, which social network shows the greatest association between social shares and page views? 71), followed by Facebook (r of.65), 39, a moderate positive relationship), and finally Google+ (r of.32).

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Brand Branding 60

Newsfile

JANUARY 30, 2024

In particular, short form videos are booming in PR trends. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 2, 2015

Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. We can help you get started with our primers on Twitter & LinkedIn Analytics. If you’d like a full list of my industry reads, hit me up on Twitter @agrinavich. Get to know them! Occam’s Razor by Avinash Kaushik.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 10, 2015

Within the Agency itself, I still fondly recall mandating that every SHIFTer “get on Facebook and Twitter,” and the groans that that elicited from a staff that had already grown fatigued by all the Social Media hype. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.”

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Shift Communications

JULY 28, 2017

To turn this whole PR crisis issue around for G.W., Let’s take a look at the most influential people on Twitter discussing Shark Week during last year’s programming, using a network visualization map. All dots on the graph represent a Twitter handle and the lines indicate the mention or retweet of the connecting handle.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. The days of “is social important?” seem to be firmly gone.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 30, 2018

If you’re a data-driven PR shop, you may have a head start on what AI could do. Follow him on Twitter @cglynch. Adopt a reporter’s mindset: The journalists you pitch are often infinitely curious — and highly skeptical — about what they see and hear.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Master the tools or find a partner to help you do it, because the challenges listed above will be much more manageable if you understand the data behind them. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications 60

Communications Analytics Infographics Data-Driven PR 60