Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

DECEMBER 9, 2014

Fortunately, in the age of social media and digital marketing, we have more tools and resources than ever to understand our audiences, to know how we’re doing. For that, we’ll turn to our stalwart, Google Analytics. In this example below, how are we doing? Fire it up and turn on the New Users audience segmentation.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. We’ve talked about referrer spam and how to remove it in this post. Connecting Google Search Console.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

NOVEMBER 13, 2017

Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. How To Find Influencer Media. How might we go about determining this? An astonishing amount of mindshare has been devoted to influencer marketing this year. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? Can’t wait to see where our data will take us next! So what does SHIFT do to avoid the pitfalls?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Here’s how. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Onclusive

AUGUST 15, 2017

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket).

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How did it affect social traffic and SEO? If you don’t have Google Analytics access already, make the case for getting it setup now for 2016 benchmarking!

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Here’s how. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. How do we get started?

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

SEPTEMBER 12, 2017

A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Publication data from the many media monitoring systems out there. Massive numbers of public data sets. Trend data from reputable providers like Google. Stay tuned!

Analytics 92

Analytics Software Data System 92

Shift Communications

JULY 24, 2017

Google and TalkWalker Alerts ensure your team is able to stay on top of breaking news as it happens. They should set up Google or Talkwalker Alerts for terms related to G.W., bring in his PR team to practice recorded interviews. his brand and his community well before a crisis hits. We recommend G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

Analytics 87

Analytics Engineering Data Reddit 87

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. ” Yea baby! ” 5.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Meanwhile Google currently offers Gemini Pro in Bard. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

FEBRUARY 14, 2023

From leveraging new technologies to crafting content that resonates, tech PR agencies can help to create a comprehensive plan that will maximise reach and engagement. Additionally, they can provide advice on how to measure the success of campaigns and use data-driven strategies to improve results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide.

Video 117

Video Measurement Communications How To 117

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting?

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Coding : A strong understanding of the technical side of the profession is helpful. Social : Without a doubt, social is a key element in anything digital today.

Communications 60

Communications Analytics Infographics Data-Driven PR 60