ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. Lead Generation. Scale & Alignment.

Leadership 93

Leadership Brand Branding How To 93

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. As in any leadership structure, culture and tone is set and trickles top-down from the leadership team.

Data 195

Data Communications Reputation Data-Driven PR 195

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. We are expected to do everything under the sun it seems like.

Social Media 43

Social Media Media Community Sports 43

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MARCH 28, 2016

To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Storytelling must come from real people, be relevant to the audience and leave the audience wanting to take some type of action, says Bernie. Get A Bird’s Eye View.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Follow him on Twitter @cglynch.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 13) Mike Stelzner. Social Media Marketing Podcast. The Brand Advantage Journalism Podcast. The podcast that gives brands a competitive advantage.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency . Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. 12) More dramatic platform changes will challenge marketing. As one CMO put it, B2B marketing is “ a sea of sameness.”

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164