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Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue

Agility PR Solutions

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 136
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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. But the storytelling should go beyond the founders and employees. Over 1400 people ventured in to see how locals live.

Brand 149
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Purpose Driven Branding

5W PR

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service. Is your Brand ready to be Purpose Driven?

Brand 88
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Does Your Crisis Scenario Plan Need Some Love?

Cision

This level of in-depth scenario planning is perhaps the best tool in our arsenal to help us anticipate nearly every possible event. Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. in your local areas. Keep your eyes peeled. Practice to stay sharp.

Crisis 220