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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

Crisis and conflict exist for every company, organization or entity; no one is immune to it. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. Florida International University is a proud sponsor of PRSA.

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The ethical importance of knowing when to say “No” – Natasha Koifman

Ethical Voices

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The biggest ethical challenge for me sometimes is you need to say no. The blurring of paid and owned media. I feel very, very fortunate.

Ethics 52
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

More and more crisis communication events that interrupt the general flow of work in our area. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). Blog: Code of PR Ethics? Taken more seriously by the C-Suite.”.

Survey 129
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

PR pros have always been connectors and coordinators for their clients and organizations, but during the current crisis, collaboration has seen a heavy increase,” according to the report. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results? Give our services a try.

Survey 94
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It Is About Helping People – Sandy Young

Ethical Voices

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 50
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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190