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One Very Important Element that Most Customer Service Programs Lack Today

Melissa Agnes

Customer service programs and trainings are important. However, one area of the customer service training that often gets overlooked is issues management. However, one area of the customer service training that often gets overlooked is issues management. Crisis and Issues Management Food for Thought'

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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

Ways To Safeguard Brand Reputation Most companies will never experience a large-scale brand reputation crisis — that’s the good news. But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.”

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Managing the Aftermath of a Digital PR Crisis

5W PR

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113
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Does Your Crisis Scenario Plan Need Some Love?

Cision

Yet, this is our world today and our “new normal” as communicators and crisis management teams. Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. And, that they are fully briefed on their role within your crisis plan. Keep your eyes peeled.

Crisis 220
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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Customers / clients. Candidates.

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?