Engaging employees during extraordinary times

PR Daily

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Has there ever been a more crucial time for internal communicators?

Employee engagement takes a hit after months of crisis

PR Daily

Employee engagement was at a historic high in May. However, the drop does not correspond to the percentage of employees who are “actively disengaged.” Gallup writes : The largest decline in employee engagement was among those in managerial or leadership positions, as well as non-White respondents and those with Democratic political party affiliation or independents. Gallup writes : Improving employee engagement starts with clarity among leaders and managers.

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Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Edelman shares examples and tips for how your top executive can be a caring and supportive leader through this crisis. How should you prioritize media requests in the current crisis? As you settle in for the long haul, consider employees’ needs.

How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. With more employees working from home due to COVID-19 concerns, internal communicators can turn to video to help their make messages land and stick with employees. Likewise, employees often prefer learning with videos.

3 keys to keep employees focused while working from home

PR Daily

In a July 2014 memo to employees, Microsoft CEO Satya Nadella stated, “We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.”.

Creating an internal task force around return to the workplace

PR Daily

Back-to-the-workplace planning teams should represent diverse internal demographics as well, says Michael Bush, CEO of Great Place to Work. Keller would take a cautious pace in returning to the office because employees were successfully working from home, Baranczyk says.

COVID-19: What?s changed (and has not) about internal communication

PR Daily

FREE DOWNLOAD: Employee pulse survey template ]. The extraordinary crisis and pace of change as it continues to evolve has pushed many communication professionals into reactive mode. Many of us have never had to tap these sources before this crisis. Reliance on managers by leadership, human resources and communicators is more important than ever when it comes to internal outreach—even if they have had limited or no experience keeping a remote team engaged.

Internal vs. External Crisis Communications

HMA Public Relations

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. The post Internal vs. External Crisis Communications appeared first on HMA Public Relations.

How Phillips 66 uses its mobile app to keep employees informed and engaged

PR Daily

In response to the COVID-19 outbreak, the company is looking at new ways to use existing internal communications channels. This dramatic shift has made the job of internal communicators even more challenging—and critical—than before.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? CRISIS LEADERSHIP BOARD.

New Research Indicates a Positive Impact on Employee Engagement and Collaboration During COVID-19 Crisis


The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The survey of 403 communication leaders found that nearly two-thirds of respondents said employee engagement at their company had increased while 58 percent reported that employee collaboration had also improved.

Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 1 taken from our Crisis Communications Daily newsletter. Address potential “people risk” in your crisis contingency plan. See their full crisis analysis here. Zillow gives employees option to WFH until the end of 2020. Parenthood offers insights for crisis communications best practices.

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Younger employees don’t want to be regulated on social media

PR Daily

When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work. Younger employees don’t want a social media policy when it comes to political speech in the workplace. This is according to a survey from Clutch which asked 500 full-time employees about their work preferences. The post Younger employees don’t want to be regulated on social media appeared first on PR Daily.

Keys to a successful global crisis communications response

PR Daily

Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. The need for speed is ever present in the midst of a crisis. The keys to success of any crisis response?

10 ways to keep employees engaged and informed during COVID-19 disruptions

PR Daily

Timely, thoughtful messaging can boost morale and make employees feel reassured, hopeful and uplifted. Right now, employees are weighed down by heavy questions such as: Am I going to get furloughed or laid off? To help guide communicators through this difficult season, Simpplr is offering a free download, “ 10 internal communications best practices during COVID-19.” How and when you should communicate with employees.

Crisis Comms:  No one More Reliable than an Employee

Sword and the Script

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. It is, after all, just a personal opinion, but turns out that by doing so he took the lead on the Amazon response: a timely and well-written opinion piece that was cited and picked up very quickly and widely by the largest national and international media (with the effect insanely multiplied by social).

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

The video, which has been watched nearly six million times in less than two days, is accompanied by this message: As the world faces an unprecedented health crisis, we thank the entire healthcare community for sacrificing so much to save so many. You can get more information and resources to respond to the crisis at Google’s COVID-19 hub. Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Don’t treat your employees as commodities.

Make sure your crisis response is a team effort

PR Daily

Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action. Nebraska Medicine’s Biocontainment Unit is one of three facilities in the United States equipped to handle a crisis involving highly contagious and deadly outbreaks, so when chosen to care for U.S. citizens evacuated from Africa and carrying the Ebola virus, the team put their plans and crisis drills into action.

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PR pros set the stage of the next phase of crisis response

PR Daily

Engaging employees is crucial for long-term success, according to these communications leaders. Some in the PR industry see the world entering a new phase in its crisis response. We’re entering into a prolonged time when employees will feel weary, uncertain and more disconnected.”.

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Arch Mortgage CEO uses instant messenger to chat with employees twice weekly

PR Daily

If you’re searching for ways to connect your leader to employees during the ongoing pandemic, consider a live chat session. My main thinking was the best way to get employees to share how they’re really feeling is to allow them to share in whatever way they feel most comfortable,” he says. “We That informal conversation has been well received, explains Lanita Goins, manager of employee communications services. The majority employees have been working from home. “We

Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. After I shifted to communications, a crisis felt very insular and isolated.

5 tips for a successful crisis simulation

PR Daily

This same philosophy applies to crisis preparation. Organizations that adhere to this philosophy are better able to preserve and protect their reputation when the next crisis hits. Most organizations have a designated group of leaders tasked to handle a crisis.

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What to Do When Your Internal Communications Goes External


Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? The better you treat your employees, and the more they feel invested in your company or organization, the less likely they will act to hurt it.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees. CRISIS LEADERSHIP BOARD.

Report: How the COVID-19 crisis shines a spotlight on communications

PR Daily

Many communicators say they are getting newfound respect in their organizations, but the crisis is also adding to heavy workloads and complicating workflows with remote collaboration. Whether its an external or internal message—and in today’s world there’s often not much difference—the communications team is crucial for engaging key audiences and honing messages for appropriate tone and cadence. FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ].

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Reach her at Blink OnDemand Crisis PR.

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Are you a company that puts employees first? Remember internal audiences. In the rush to reach customers or to stem the tide of lost sales and revenue, companies in crisis often forget about internal stakeholders.

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APCO Worldwide’s Margery Kraus: ‘This crisis will expose what’s no longer relevant’

PR Daily

That underlying philosophy has guided Kraus throughout her career as the founder and executive chairman of APCO Worldwide , a global advisory and advocacy communications consultancy with more than 800 employees based in more than 30 global markets.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. This messaging was especially resonant among employees and agents, as Fireman’s Fund had a long history of providing nautical insurance. Second, it was a historical proof point that its employees could rally around.

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The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

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How to stay afloat in the age of employee activism

PR Daily

Employee activism has been rising for some time now. Every organization should undertake steps to quell an embarrassing employee demonstration of opposition to a company policy, decision or action. For years, companies have asked their employees to advocate on their behalf. What’s more, while 84% of employees believe it’s appropriate for workers to speak up for their employers, 74% believe employees are right to speak up against them.

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

The offering is a fun way to underline the brand while catering to the current crisis as people shelter in place. Here are today’s top stories: Uber lays off 3,700 employees. Uber’s chief executive, Dara Khosrowshahi, wrote in a memo to employees: This is not in any way a reflection of these employees’ efforts or contributions to getting us to where we are, as a service that everyone associates with movement and earnings opportunities. CRISIS LEADERSHIP BOARD.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. Why it’s important: Don’t stop at meeting legal standards for notifying employees about furloughs and layoffs. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

How you take care of employees today crucial to future success

PR Daily

When we come out on the other side of this pandemic, companies that have ensured their employees receive sufficient paid leave, bonuses or other support will be remembered favorably and those that don’t, won’t. It’s not just about protecting your employees.

5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team

PR Daily

Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process. With 2,800 retail locations globally and over 15,000 employees, Levi Strauss & Co. Like execs at countless other organizations, company leaders had to think fast to protect their employees, customers and their business. The post 5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team appeared first on PR Daily.

5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1.

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The next crisis: Why all consumer-facing businesses should prepare

PR Daily

There are widespread public expectations that businesses of all types will take the necessary health and safety measures not only to protect their employees, but to also protect those who enter the establishments. Employees across the country are being encouraged to blow the whistle in the event their employer is not taking the necessary and required measures to comply with health and safety requirements.

Delta’s anti-union campaign draws ire, as internal messaging goes public

PR Daily

The airline encouraged employees to buy video games instead of paying union dues. Because of social media, how you speak to employees can quickly become a reputational issue for your organization. Delta Airlines has seen modest success in recent years and big payouts for top-level executives, but many employees still work long days for $9 an hour. The company has used flyers, websites and apps to convince employees that a union isn’t in their best interest.

Crisis Communications: 10 Steps for Building an Effective Plan


Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Apologizing in a time of crisis can lead to legal concerns.