Doctor Spin

DECEMBER 21, 2023

The presumption is, of course, that any such publicity should be valuable to the organisation. Corporational Determinism—The New Paradigm for Product Launching. Journalists mostly use them for high-resolution images and look up detailed specifications at product launches. 1 Silfwer, J. 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Heidi highlighted a crisis campaign that combined paid, earned and owned efforts.

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Crisis How To Brand Branding 186

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

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Agency Case Study How To Crisis 62

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. Cross-country career path.

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Meeting Pharmaceuticals Healthcare Pitching 107

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Product Launch Survey Banking Pharmaceuticals 97

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

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Crisis Crisis Communications Case Study Social Media 80

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

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Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

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Trends YouTube Video Social Media 105

PRSay

MAY 6, 2016

At The PowerStation | Communications, he directs: Strategic program development and management. The agency’s PRcitecture communications strategy modeling process. Crisis communications. Ken has more than 20 years of experience in public relations. Branding development and execution.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? Why Do You Need a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Cision

MAY 11, 2016

percent of all Salesforce instances, yet the outage yielded a hefty 11 percent of all brand mentions at the peak of the crisis: You could argue the Salesforce risk was higher due to the level of public awareness, but social listening is imperative, regardless of your size and vulnerability to a far-reaching crisis. Be Prepared.

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Crisis System Product Launch Reputation 120

MaccaPR

NOVEMBER 4, 2014

When the NFL signed its sponsorship deal with Bose, the marketing warriors at Beats By Dre scored publicity points. Players flouted the deal’s “product exclusivity” language, which prohibits them from showing logos of a competitor’s headphones. As a loyal Bose consumer, all I can say is: God help them and their superior products.

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YouTube Brand Branding Crisis 118